MARKETING TV: China's publishing landscape
Published: Jun 24, 2009
Following the launch of the English edition of Chinese National Geography, M Media Group CEO Melvyn Goh shares his success about tapping the magazine market in China and abroad.
Goh started out as an entrepreneur in 2001 at MagScan offering publishing companies a proprietary software to automate their operational processes.
He joined Hachette Filipacchi Global Advertising as MD four years later tasked to oversee the ad stategy of 35 magazines across 10 countries before leaving to join M Media as publisher of Forbes China and now CEO and group publisher for the media company.
Goh speaks to Marketing TV on how publishers can navigate and launch their titles successfully in the country.