New branding for Discovery HD

• Discovery HD unveils new logo
• Rolls out across APAC
• New brand spots and programming

Regional - Discovery Networks Asia-Pacific has launched a new logo and on-air look for Discovery HD across the region before it rolls out in the UK, Europe and Latin America next month.

The relaunch will include new brand spots and premiere programming from September and follows on from earlier this year when the Discovery Channel's iconic ‘globe' logo was updated across all international markets.

"The new Discovery HD logo and on-air look give the brand a more modern feel while reflecting its global appeal," Tom Keaveny, executive vice president and managing director, Discovery Networks Asia-Pacific, said.

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