Starcom India hires Prabhu

India - Starcom MediaVest Group (SMG) India has appointed Amith Prabhu as associate director for corporate and brand communications, responsible for SMG India's internal and external communications programmes.

Based in Mumbai, Prabhu will report to Ravi Kiran, CEO-South Asia for Starcom MediaVest Group and this position will be aligned to SMG's global communications team.

"As our business continues to grow rapidly in scale and scope, we feel that there is a need to further consolidate the development and activation of our communication strategy. We owe it to both internal and external stakeholders to manage our conversation with them in a consistent and productive manner, about Starcom MediaVest Group at a corporate level as well as about our two media company brands, four full service offices and nine specialist solutions units." Kiran said.

Before joining SMG India, Prabhu was a senior consultant with APCO Worldwide, where he played an instrumental role in setting up the Mumbai operations. Besides providing strategic communications and counseling, Prabhu also assisted in business development and worked on thought leadership positioning and event planning for key clients.

Prior to APCO Worldwide Prabhu was at Genesis Burson-Marsteller, working in Delhi, Bangalore and Mumbai, on blue-chip clients that included Hutch, Hindustan Unilever, United Spirits, Kellogg's and Pepsico India.

In this newly created positio, Prabhu will work closely with senior management at SMG India in developing a strong communication strategy, as well as delivering programs that are consistent with network's global position to reinforce SMG's brand and values in the Indian market.
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