Shell activates with TSLA

Singapore - Shell has launched an integrated activation drive in Singapore, created by agency partner The Secret Little Agency (TSLA).

The campaign includes a radio ad from Song Zu, as well as an on-ground choir stunt featuring Singapore acapella collective Blue Intentions that took place at Orchard Road. TSLA has been appointed as Shell's activation agency.

Recently TSLA beefed up its agency ranks with the hiring of two staff, and launched a campaign for SingTel Digital Media's Insing.com portal.

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