TBWA\Tequila Singapore reshuffles digital line-up

TBWA   TEQUILA   DIGITAL 

Singapore - TBWA\Tequila has strengthened its digital management ranks in Singapore, with Tom Hannigan becoming head of digital and CRM for the group and Rupert Hancock joining as group digital creative director.

Hancock comes from New Zealand where he spent time as CD at Saatchi & Saatchi Interactive, interactive CD at Ogilvy NZ and as a senior creative at Walkers Advertising. Hannigan was previously managing partner for Tequila Singapore, moving to the city state from his role as Tequila Thailand managing director in February 2008.

Dan Paris, group MD for TBWA\Tequila, said there is a "digital need across all our businesses".

"Rupert was the ideal candidate. He has lots of experience across all disciplines," Paris said.

"Tom is a born digital specialist and there is no doubt he is a true reflection of what a leader in the digital space has to be today. He has impeccable strategic skills and I am confident that together with Rupert, we have the dream team to define the digital future of our agency group".

Hancock said in a statement: "I am so passionate about the digital space and I know I have found an agency that shares my ambitions. TBWA\ Group has great clients and it is a wonderful opportunity for me to lead a talented digital creative team that is already in place doing great work."

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