U2 gig up for grabs with DiGi

• DiGi uses The Star and Fly FM to launch new contest
• U2 contest in collaboration with Universal Music
• Hopefuls need to download content from DiGi Music portal

Malaysia - DiGi Telecommunications has used The Star and Fly FM to launch the U2 360° Flyaway Contest, in collaboration with Universal Music. 

Nikki Lee, DiGi's head of youth segment said, "This contest is our way to engage our customers by making their music experience personal and memorable for them."

The contest is open to all DiGi customers who need to download any U2 content of their latest album, No Line On The Horizon from the DiGi Music portal to stand a chance to win. Two winners and their partners will win an all expense paid trip to Wembley Stadium in London to watch U2 perform as part of their Dublin tour in August.

Fly FM will announce the winners.

Starcom Mediavest handles media duties, fresh from retaining the account after a three-way pitch while Grey does creative.