Guinness brings Arthur's Day to KL

• Kuala Lumpur selected for Guinness' Arthur's Day campaign
• Other cities include Dublin, New York, Lagos, and Yaounde

Malaysia - Guinness has selected Kuala Lumpur as the sole Asian location, and one of five cities, to host the brand's global celebration of founder Arthur Guinness.

The occasion, dubbed Arthur's Day, is part of Guinness' 250th anniversary initiatives.

"Guinness is truly a global brand, enjoyed in over 150 countries worldwide and this year is certainly an important milestone for this global icon," Mark Jenner, marketing director of Guinness Anchor Marketing, said.

In April, Jenner said GAB would spend RM10 million on marketing this year to celebrate the landmark anniversary of the Guinness brand with funds going to advertising, promotions, and events. Malaysia is among the brand's top ten markets.

In the lead up to Arthur's Day, Guinness is launching a global consumer promotion in July 2009. Arthur's Day will feature a series of global events which will take place in September in Kuala Lumpur, Dublin, New York, Lagos, and Yaounde.

The highlight of the celebration will see artists and consumers throughout the five cities raise a Guinness and simultanouesly toast the brand's founder. The global toast will be led by celebrities including Sir Bob Geldof, Guy Ritchie, Carson Daly, Jerry Hall, Sophie Dahl.