Expat Living appoints amid digital revamp

• Ad.WRIGHT! appoints Patterson
• Expat Living appoints Knight
• Developing new Expat Living website

Expat Living and digital agency Ad.WRIGHT! are currently working on the development of the magazine's new online product.

Expat Living, which has a monthly print run of over 18,000 copies, is matching the grant it has received from Singapore's Media Development Authority to re-launch what will be a completely redeveloped website and new online product.

Alexander Knight is consulting for Expat Living and coordinating the website effort with Andrew Patterson, recently hired by Ad.WRIGHT! as digital strategist.

The site, based on the state-of-the-art Ad.PUBLISH! web platform, will house the magazine’s content, both current and past, which amounts to over 6,000 articles.

The site will provide Expat Living’s advertisers with another channel to extend their presence and brands.

"We're very excited about it because we see this as a parallel revenue generating platform." Knight said.

"We've also been talking to some of our advertisers and they're very interested in getting on board."

“We are using some of the latest web technologies to both increase time on site and reader loyalty, as well as ad effectiveness via highly-relevant and targeted content,” says Patterson.

“Through the use of semantic applications we can create serendipitous web experiences using the site’s huge wealth of content, user generated content, and content from elsewhere on the internet,”

The new site is set to be launched on 1 August.