F&N appoints Bates 141

Regional – Fraser & Neave's (F&N) F&B Division has appointed Bates 141 Malaysia to roll out its regional Dairies communications campaign after a four-way pitch.

Bates 141 Malaysia is believed to have pitched against McCann Erickson, Grey and Euro RSCH. This win has also given birth to a new relationship between Bates 141 Singapore and F&N Foods Pte Ltd in Singapore, which will be handling some key brands under F&N Foods Singapore. 

“This double win is a very important consolidation for us, as we have been working to grow the brand at the local market level in Malaysia. This regional alignment will further strengthen our partnership with the F&N F&B Division as a whole, across two of its core markets,” Wong Fatt Weng, managing director of Bates 141 Malaysia, said.