Online show offers new brand exposure

• Supermodelme.tv to launch online
• Features new technology
• Viewers able to receive instant brand info

Singapore - A new online reality show called Supermodelme.tv. is set to be launched by local multimedia production agency Refinery Media, featuring a new Hyperspot technology where viewers can receive instant information on the brands worn by the models, prices and details on where to buy the outfits.

Following a partnership signed between Refinery Media and Exploit Technologies, the show also boasts another technology where viewers switch between English and Mandarin subtitles. Set to debut on 16 June, Supermodelme.tv is a twice weekly, 20-episode online model search featuring 10 aspiring models from Singapore, Malaysia, Korea, Thailand, the Philippines and India, as they compete for the grand prize of S$10,000.

With the Hyperspot technology, viewers can receive real-time information on the models' apparel, as well as exclusive hair and beauty tips by clicking on the images of their choice. Viewers can also instant information on the brands, prices and even details on where to buy the outfits worn by the models.

At the same time, viewers can also interact directly with the models via online voting, web conferences and virtual chat-rooms.

"Asia's most groundbreaking online reality programme is the result of my vision and attempt to bridge the vacuous canvas and connection between the fashion world and the tech-savvy audience. The audience will be able to experience the thrill and receive immediate fulfillment of knowing where to purchase that desirable get-up, for example, or even learn the most up-to-date methods in coifing chic runway hair-dos," Karen Seah, Refinery Media founder, said.

Supermodelme.tv is presented by StarHub and supported by Hyundai and FEVO Prepaid MasterCard by EZ-Link and MasterCard Worldwide. There are 34 other partners which include Jetstar Asia Airways, Tiger, Red Bull, PUMA and Zouk.

"We are proud and excited to be associated with this reality TV show made for the internet. It showcases a new engagement model for both TV viewers, and Internet users used to watching videos online," Iris Wee, head of StarHub marketing, said.