Bruce Lee to make Blu-ray debut

• Star's subsidiary owns over 600 renowned Chinese movies
  
• Bruce Lee's titles in blu-ray format will be on sale in June
  
• Promoted by print ad and outdoor advertising

Hong Kong - STAR has stuck a deal with Hong Kong-based distributor Kam & Ronson Enterprise to produce Blu-ray discs for Chinese movies including the Bruce Lee series.

STAR's subsidiary Fortune Star, a contemporary Chinese film and television library, owns the copyright of over 600 popular movies.

Among them, Bruce Lee titles, including The Big Boss, The Way of the Dragon, Enter the Dragon and Fist of Fury, have been licensed and will be available on sale in mid June in the high definition Blu-ray format. It will hand the production to the local distributor Kam & Ronson Enterprise.

The deal covers Hong Kong and Macau but the Blu-ray discs will also reach Singapore, Malaysia and Thailand through third party distributors. 

To reach wider audiences, there will be outdoor advertising including print ad and outdoor promotion.

"We look forward to give viewers everywhere an opportunity to see these incredible titles like never before," Yvonne Chuang, STAR's Vice President of Program Syndication & Distribution said.