*SCAPE unveils new logo

Singapore - Youth organization and community space *SCAPE has launched its new logo, created by The Secret Little Agency, with a website redesign also in the works.

*SCAPE, a S$40 million investment by the Ministry of Community Development, Youth and Sports, and the Totalisator Board, is aiming to become the cultural icon for the new generation of Singaporean youth. Last August it appointed TSLA as its lead creative agency.

"Now the face of *SCAPE matches the brand's contemporary youthful spirit and excitement for the future. Young people have good reason to celebrate the new *SCAPE that they have had a hand in creating - it will be a place where they can aspire, inspire and dream," Evelyn Lau, general manager of *SCAPE Co Ltd, said.

The old *SCAPE logo is to be phased out in a transition that will take around six weeks, with a website makeover coming soon. By 2010, *SCAPE will be a 5 storey urban community space on a 1.2 hectare site for youth to congregate and network.