Sony to give Bravia brand boost

• Sony to embark on Bravia marketing campaign
• JWT and MEC are the respective creative and media agenies
• Also about to launch Bravia-related CSR initiatives
  

Malaysia – Sony Malaysia is set to launch an aggressive marketing push for its  range of six new Bravia products which will roll out in stages beginning with roadshows and point-of-sale programmes.

With JWT and Mediaedge:cia as its creative and media agencies respectively, Sony will also launch out-of-home and online advertisements while advertorials in newspaper are also on the electronics giant's agenda.

Billboard executions are scheduled to run throughout Malaysia this year.

And Sony has also revealed it has plans underway to collaborate with NGO parties as part of a CSR activities for the Bravia brand, although at press time it would not divulge any furhter information on the effort.