IE calls for creative agencies

• IE Singapore calls a pitch
• Aims to reposition itself
• Tender closes 18 May
  

Singapore - International Enterprise Singapore Board (IE Singapore) has called for a pitch looking for a creative agency to develop an integrated marketing campaign.

The tenure of the contract is for six months ending November this year. According to IE, current marketing activities of IE are largely done on ad-hoc basis, resulting in tactical marketing efforts.

The main campaign objective, therefore, is to create awareness for IE Singapore and the suite of products and services it provides, increase top-of-mind recall and strengthen IE's position as partner in assisting companies' overseas ventures.

The tender closes 18 May.