Edipresse strengthens luxury investment

Hong Kong - The credit crunch has not deterred Edipresse Asia from investing in its print titles with the appointment of Sean Li to a new position as editorial director for Revolution Hong Kong.

He will work alongside Laura Lan, Revolution editor for Greater China, focusing on China and Taiwan editions, reporting to Barrie Goodridge, CEO for Edipresse Asia.

Goodridge said Hong Kong is one of the leading luxury watch markets in the world.

"Sean's horological expertise and insight will be invaluable in guiding Revolution and bringing a separate voice for watch collectors in Hong Kong," he said.

Earlier this month, Magaret Chua-Piano has returned to Edipresse Asia in a new senior position as managing director for the Shanghai office.

She oversees Edipresse overall business office, advertising and editorial operations in Shanghai with dual reporting to Roddy Yu, managing director, Greater China on ad sales and Barrie Goodridge, CEO for Edipresse Asia on editorial issues.

"China is one of the strategic core markets for Edipresse and we will be redoubling our efforts to build our existing brands in China as well as look for new opportunities," Chua-Piano said.

She was previously general manager, sales for Infinity Media before returning to Edipresse Asia based in Shanghai.

Yu said the recent downturn has caused some business to run into financial difficulties while some other clients continue to increase ad revenue as much as 30%. For those that ran out of business, Edipresse has to find new sources of revenue.

Yu highlighted that the company continues to invest in the market and provide an all round solution to clients in addition to the standard page ads and PR mileage to include event management, online servicing and datamining services.