Saatchi Lab gets Mandarin Gallery
www.visitsingapore.com
Published: Apr 20, 2009
- Mandarin Gallery names Saatchi Lab
- Agency tasked to do branding
- Task includes seasonal campaigns
Singapore - Mandarin Gallery has appointed Saatchi Lab as its AOR after a multi-agency pitch.
The agency is now tasked with development of brand identity, and subsequent launch and seasonal campaigns for the Gallery.
"We believe that our chemistry and respect of the client's understanding of retail communications will form an effective partnership in the competitive landscape," Lionel Goh, business development director for Saatchi Lab, said.
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