Carat picks up Get Singapore

• Carat gets Get Singapore
• Rewarded for hands-on approach
• Promotions to run in May

 Singapore - The newly launched Get Singapore retail initiative has appointed Carat as its media agency.

A joint initiative by Spring Singapore and the local retail industry, and supported by the Singapore Tourism Board, Get Singapore is a collective retail brand that aims to showcase Singapore as a focused marketing platform both locally and abroad. A promotion will run at VivoCity from 29 May to 1 June, followed by another at Centrepoint from 14-19 July.

According to Kim Faulkner, acting CEO of Get Singapore, Carat was the perfect fit for taking the new initiative forward.

"When we were in the pitch process they had a very hands-on approach. They reviewed with us the pro's and cons of the different approaches - how we could best spend and the kind of impact it could have."

The creative for Get Singapore is being handled in-house by Activiste.