Edelman pockets Samsung PR

• Samsung Malaysia Electronics appoints Edelman after pitch
• Review included Publicis Dialog and Priority Communications

Malaysia – Samsung Malaysia Electronics has consolidated its PR account with Edelman Malaysia following a comprehensive review which included incumbent agencies, Publicis Dialog and Priority Communications.

The review began in February and Edelman is now tasked to develop and execute strategic stakeholder engagement initiatives across the company’s business in Malaysia from corporate marketing to mobile phones, consumer electronics and information technology product divisions. 

Confirming the news, Samsung Malaysia Electronic's corporate marketing director Bryan Lee said Edelman had "impressed."

"The team from Edelman impressed us with its strategic thinking, knowledge of our industry and passion for our business," he said.