CMC retains Mindshare
- CMC continues with Mindshare
- Partnership marks second year
- Mindshare to develop lead generation model
Singapore - Online financial trading service provider CMC Markets has retained Mindshare as its media agency, following a multi-agency pitch.
Confirming the news, Mindshare said it will also be developing a comprehensive lead generation model for CMC Markets.
''The current economic environment has opened up new opportunities for CMC Markets as a result of the prevailing low confidence in the stock markets. We will be rolling out programmes to attract retail investors to consider the CMC trading platform as an alternative to stock trading," Jimmy Lim, executive director of Mindshare Singapore, said.
Established in 1986, CMC Markets specialises in online financial trading and provides access to 17 markets worldwide. It launched its services in the Singapore market in 2006.
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