U Mobile calls on MediaCompete

• MediaCompete to handle U Mobile's media buying and planning account
• The contract begins sometime in April 

Malaysia – U Mobile has appointed MediaCompete to handle its media buying and planning account.

Sources close to the pitch say the contract begins this month although both MediaCompete and U Mobile declined comment.

In 2007, the U Mobile brand launched as Malaysia's newest 3G service provider. Euro RSCG was the appointed AOR to support U Mobile with services including brand consultancy, plus brand and product campaigns in Malaysia.