Discovery Channel mag ramps up

Regional - Discovery Channel Magazine has some bold expansion plans with the publication increasing its frequency from six to 10 issues a year and looking to expand further in Asia Pacific.

The publication, which launched in 2007, also recently took out the Best New Magazine award at the inaugural Magazine Publishers Association of Singapore (MPAS) awards.

Discovery Channel Magazine has a circulation of 100,000 across Asia and is available in Singapore, Hong Kong, Indonesia, Japan, Korea, Malaysia, Myanmar, Pakistan, the Philippines, Sri Lanka, Taiwan, Thailand, Vietnam and Australia, with plans to roll out to other markets in Asia-Pacific.

"The success and popularity of the Discovery Channel Magazine is evident from consumer demand to make the publication available every month. Our discerning viewers and readers know that they can expect the best from Discovery - on-air, online and in print - and they associate Discovery with quality," Tom Keaveny, executive vice president and managing director of Discovery Networks Asia-Pacific, said.