Text 100 for Transitions PR
Published: Apr 01, 2009
- Transitions Optical appoints Text 100
- To help brand raise profile in Malaysia
Malaysia – Transitions Optical has handed its local PR business to Text 100 in Malaysia.
The agency is working with both healthcare professionals and end users to raise the brand awareness of the company during an eight-month long project.
The dialogue is meant to produce brand advocacy and leverage on the credibility of the selected opinion leaders.
Prior to the launch of the project, promotional activities featuring TVCs on Astro and NTV7, as well as on-ground educational activities will be activated.
The PR initiative launches this quarter.
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