DDB gets Reebok globally

• Reebok moves account
• DDB is the new global agency
• APAC work to be carried out of HK
  

Global - Reebok International has moved its global creative account to DDB Worldwide from five-year incumbent McGarry Bowen.

Confirming the news Rich Prenderville, Reebok's head of global brand marketing, said Reebok was on a global offensive to drive great creative results for the brand.

DDB is now tasked to provide creative solutions across a range of brand advertising and marketing communications and will service the business from three hubs: Berlin, Chicago and Hong Kong.

"Reebok is a fantastic brand and we are delighted with our partnership with Prenderville and his team," Chuck Brymer, president and CEO of DDB Worldwide Communications, said.