Spreading the customer love

Singapore - Reassuring your existing customers in the current climate is more important now than ever before, as consumers begin to analyze and agonize over every dollar they spend.

As companies strive to increase their revenues and profitability, an unholy war for the consumer has well and truly begun. Creating a strategy that puts consumers at the heart of your business, making sure you understand and reassure them, is the topic of a Marketing Insights event to be held on 24 March at Singapore's Swissotel The Stamford.

"Gaining Critical Edge: Forging a customer-centric approach to your business", will see senior practitioners share global best practices in dealing with ‘voice of the customer' measurement as a tactical and strategic tool for top-management, as well as their personal experiences listening to and retaining their most vital asset, their customers. Speakers for the event include John Morton, president of Market Probe Canada, Robert Bailey, president and CEO of Abacus International, and Nick Czolak, senior vice president & chief marketing officer of Manulife Singapore.

If you're interested in attending, or would like to find out more about this session, email events@marketing-interactive.com