MTV's street muses

• MTV launches men's fashion range
• Streetmuse will debut this month
• Alongwith NVCP and Zara
  

Global - MTV is heading into the world of fashion and with partners Nickelodeon, Viacom Consumer Products(NVCP) and fashion retailer Zara it is launching a new range of men's t-shirts and hoodies called Streetmuse.

MTV's Streetmuse range will be featured in Zara shop windows gloablly in markets like London, Paris, Hong Kong (at Times Square) and Singapore (at Great World City), this month onwards. It will be available in 69 countries across Asia Pacific, Europe, the Middle East, North America, North Africa and Latin America.

"MTV is an iconic brand and when combined with Zara's unique ability to interpret and reinvent design, you have the makings of a phenomenal collaboration," Jean-Philippe Randisi, managing director of NVCP International, said.