A+M Malaysia latest edition now out

  Malaysia - The latest edition of Malaysia's sharpest read for the marketing, advertising and media community is out now with a special report on marketing to the male demographic in Malaysia and the region.

(If you aren't getting A+M sign up for your free copy here)

Issue two of A+M, which is part of Lighthouse Independent Media's market leading Marketing Magazine Group, is packed with strategy, case studies, profiles and commentary, independetly written and all designed to help marketers and agency professionals do their jobs better.

We expose how the Asian and Malaysian male is throwing off the metrosexual tag in favour of a more masculine image and how marketers needs to adapt to this trend in the way they reach out to these consumers.

Also in the issue, with out of home advertising going through a tumultuous time in Malaysia we look at what this media offers marketers, what the smart marketers are doing and what the media owners can expect in the coming months.

We also take a look at why marketers should and shouldn't consider the MBA path to greater career opportunity in our executive education feature - which also lists some of the best courses in Malaysia to take if you are interested in feeding your brain and career ambition.

In our special profile this issue, titled "Plan of First Resort" we sit down with Berjaya Hotels and Resorts chief marketer, Thang Han-Ni, about her technology facing strategy which uses social media to breath life into the sometimes stale tourism and travel sector.

Her plan to blend, reality broadcasting, social networks and peer polling brought real and tangible results.

Also inside you'll find a round up of all the news from Malaysia, the best of the blogs in Longtail, our market focus this month is Sweden and how that country is warming to online spending at an lightning pace. There's also new creative work, our brand new columns from Google and Microsoft thought leaders and much more. A+M Malaysia is all original content, has no advertorial and is written by a team of local journalists and supported by a larger regional team.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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