VIDEO Blog: The downturn’s digital drumbeat
Published: Mar 02, 2009
Digital marketing continues to rise in prominence in the wider marketing communications industry in Singapore, if an event held this morning in the city-state is any sign."
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About 100 people turned up to the Old Parliament House to see Lori Sobel from Google and Siva Ganeshanandan from Interwoven battle it out in The Great Marketing ROI Debate, which was organized by Marketing magazine.
We had a chat to both speakers to pick their brains on a number of topics including search marketing, online content optimization, cross-channel integration and how the recession is impacting on those in the digital marketing space.
Watch the videos here.