WPP reworks research arm after TNS merger
Regional - WPP looks to have kick started the integration of TNS into the WPP empire, after announcing it will merge TNS' Custom Division with Research International.
The merger will see the WPP-owned Research International folded into TNS Custom Division to create the world's largest custom research company. The new global company will be known as TNS and will be led by Bob Meyers, chairman and Pedro Ros (pictured) as chief executive.
A TNS statement said it was too early to say if there would be redundancies as a result of merger, but added that a clearer picture would emerge in coming days.
"As part of this we will clearly be reviewing roles and responsibilities as soon as possible," the statement said.
"Any role or responsibility changes will be looked at on a case by case basis locally, complying with all the necessary local legal, employee's representatives and works councils practices."WPP acquired TNS in October last year for £1.9bn.
Jamie Hall, CEO of TNS Asia Pacific, Latin America and Middle East & Africa, said the merger was not about cost saving but bringing the talent of the two companies to benefit clients from the combined skills and a stronger portfolio.
He said the company has no intention make major cuts to staff, adding that both companies need to support their client rosters.
- Taylor Nelson Sofres
Taylor Nelson Sofres Related Stories:
- TNS looks for passion to rate sports events
- Digital marketing lacking suitable ROI metrics
- Downturn bodes well for Chinese car makers
- Outdoors aggressive play MMHK March
- Hanis directs Nielsen's telecom research
- TNS executive takes senior Nielsen role
- Understanding Consumers in Tough Times
- Eight rules to success in China's evolving market
- TNS accepts WPP takeover bid
- End of the GfK-TNS affair
- TV Top 20: The Defining Moment pleases
- TV Top 20: Beach Ball Babes do it again
- TV Top 20: CelebriTea Breaks in
- TV Top 20: Box Office Showcase enters the charts
- TV Top 20: Glamour Mum And The Dude arrive
- TV Top 20: La Femme fatale
- TV Top 20: Stars raise $9.5m for Sichuan
- Mobile phones: Music to the ears
- TV Top 20: Museum madness
- TV Top 20: Rhythm Of Life on song