Egyii takes a bite of Citrus

• Egyii names PR agency
• Looks to strengthen market position
• Citrus launched this January
  

Singapore - People development consultancy Egyii has appointed newly launched Singapore public relations firm Citrus PR.

Egyii helps banks better compete through their staff's relationship skills, and Citrus PR will work with the Singapore-based company's management team on thought leadership and new media positioning. Citrus PR, which officially opened its doors in early January, is headed by Ian Grundy and specializes in sports and human resources PR.

"We're partnering with Citrus PR to give Egyii the creative twist that will get us seen and heard with the right audiences," Trip Allen, Egyii's co-founder and head of sales & marketing, said.

"We are very focused on how new media solutions can help drive our brand recognition and awareness," Grundy said.