ihub Media leverages power of Facebook

• ihub Media launches Facebook ads
• Connecting with target audience
• Allows for consumer interaction

Regional - ihub Media has launched several new Facebook advertising units in Asia to engage its target audience more effectively through the social network.

Marketers can now encourage consumers to interact with their ads through engagement ads, engage in direct conversation with members through Facebook pages and create easy to remember web addresses with vanity URLs. The Engagement Ads encourage members to interact with the ads by leaving comments, sharing virtual gifts or becoming fans. The ads are designed to increase interaction, social spread and brand engagement and they allow members to interact with the ads without leaving the Facebook site.

Engagement ads come in three different forms - the comment and video comment ad allows members to leave comments on the ads, much like wall posts, and the comments will appear on their friends' homepage and news feed. The event ads allow brands to share upcoming events and when a user RSVPs, the user's friends will be able to see who is attending the event.

The fan ads allow brands to create their own pages and when a user becomes the fan, the user's friends can see that they've endorsed the brand when they see the ad appear on the homepage.

ihub Media has also developed packages to help marketers create and maintain their brand's Facebook pages. They are distinct and customised pages for marketers to showcase their brand and ihub Media's staff will help marketers to upkeep their pages.

With Vanity URLs, marketers can create easy to remember URLs for their Facebook pages, making it easier for consumers to recall the brand's URL on Facebook. ihub Media is the authorised sales representative for Facebook in Asia as well as for Microsoft Advertising, ESPN Digital Media, Tiger Airways, Habbo Hotel and Garena.