Bayer healthcare selects Carat for China

Shanghai - Pharmaceuticals giant Bayer has appointed Carat China to its US$50 million media business, overseeing key brands Redoxon, Talcid, Saridon and cold & flu brands White & Black.

The Aegis agency won the business in a pitch against incumbent Starcom and PhD.

Richard Zhang, GM of Consumer Care at Bayer China, said Carat demonstrated a good balance of strategic insights, media creativity and efficiency.

Seth Grossman, Carat managing director for Eastern China, said the agency was looking forward to a "brilliant partnership" during these challenging economic times.