Saab unveils a new agency partner: TSLA
Published: Jan 15, 2009
Singapore - Saab distributor for Singapore, Trans Eurokars, has appointed The Secret Little Agency (TSLA) as lead creative agency for the car brand.
The appointment confirms the end of two-year creative incumbent Grey Singapore's hold on the business. The first pieces of TSLA work for Saab break this week in print, as part of the brand's Chinese New Year effort.
TSLA was awarded the business after a two month long closed-door pitch against a number of agencies.
The appointment confirms the end of two-year creative incumbent Grey Singapore's hold on the business. The first pieces of TSLA work for Saab break this week in print, as part of the brand's Chinese New Year effort.
TSLA was awarded the business after a two month long closed-door pitch against a number of agencies.
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