Web Watch MMHK Jan/Feb 2009

Alex Chow

Business Manager

Elegance iMedia Marketing

HOT -http://coupon.com

4 starts

Are you always seeking a better price when making the purchase decision? Coupon.com helps you by delivering the coupons for hundreds of product to you without charges. The website demonstrates the right design based on consumer's need. It displays the coupon based on user's geographic location to make the coupons more meaningful. The website design is easy and what you need to do is to select the coupons, confirm them and it will be printed automatically at your printer. It eliminates the barriers between electronic coupon and coupon redemption in physical stores. One step forward for coupon.com is to personalise the coupon display to each individual consumer based on the demographic data, hobbies, likes and dislikes, browsing behavior and what kinds of coupon got before. It definitely has positive impact on the user experience by displaying relevant information but also increase the coupon redemption rate.

NOT http://www.Jetsoatv.com

Rate: 1 star

Jetsoatv.com is an online component of TV program on Digital Channel 14 of ATV in Hong Kong. The website carries discount information, such as milk powder and olive oil, it also contains video streaming for TV program, discussion forum, user provided video, lucky draw result and etc. First of all, because the website is designed for a particular TV program with a clear positioning, which is providing discount information, a strong and clear tagline is critical to catch customer attention and strengthen its positioning. Secondly, by leverage the strength of ATV, the content of jetsoatv.com can be further enrich and segmented to tailor for different customer groups. Finally, being interactive with customer should be a trend of marketing, Jetsoatv.com can get more customer involvement with this ingredient. For example, it may allow audience to vote real time, report discount news or playing mini-game for a prize.