The Pitch: Australia the turkey

Tourism Australia's plan to boost its ailing tourism industry off the back of Baz Luhrmann's new film Australia is in trouble, if the early signs are any indication.

As it has been well documented, the Australian government made the big step of putting its hopes on Luhrmann's film to revitalize its important tourism sector.

After suffering declining numbers for the past few years, and the failure of its last big marketing campaign - Where the bloody hell are you? - the new Labour government decided Baz was the trick. With Australia's most famous two actors - Nicole Kidman and Hugh Jackman - a famous Aussie director in Luhrmann and a storyline set down under, what could go wrong? Hell, even the title of the film is the name of country.

But the simple fact is the film is bad, really bad. It's a turkey.

Full blog here.