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Singapore stays wired

By: Ben Burrowes, Singapore
Published: Jan 07, 2009
Singapore - Singapore has emerged in second place in The Nielsen Company's latest survey on global citizens' entertainment technology ownership and consumption habits.

Of the 52 countries surveyed, Singapore ranked second as the country with the highest entertainment technology ownership and eleventh for highest media consumption - taking the country to an overall second position.

The Philippines came out on top for the highest levels of ownership and usage across a range of media devices, including home entertainment, music, video games and digital media (any type of information stored in the computer).

"Technology access is not an elite domain in Singapore. A large proportion of the population is connected and computer-savvy, thanks to the government's relentless drive to harness the power of ICT to transform this city-state into one of the most developed economies in the region," Rebecca Tan, executive director of media at The Nielsen Company, said.

The findings came from the entertainment portion of the biannual Nielsen global online consumer survey which reached 26,000 online users, including 500 in Singapore in September 2008.





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