Pavilion houses Saatchi Lab

Malaysia – Saatchi Lab has been appointed to elevate the one year old Pavilion Kuala Lumpur brand name, without a pitch.

Kicking off from Chinese New Year, the agency is expected to help the mall in its brand and seasonal communication plans in the pipeline.

Saatchi Lab's KL office will handle servicing while the agency's Singapore office is responsible for creative.

"We are proud that Pavilion decided to work with us based on our retail portfolio, and without a pitch," Lionel Goh, new business senior account director at Saatchi Lab, said.