D'Esterre takes global role for Vidal Sassoon
Published: Dec 19, 2008
Hong Kong - Leo Burnett's global brand director for Rejoice Antoni d'Esterre has been assigned to oversee the management of Vidal Sassoon, a hair care brand under Proctor & Gamble.
Based in Hong Kong, d'Esterre will be responsible for both brand's global strategic, creative direction, senior client relationsand regional work.
His new role will be effective immediately. Vidal Sassoon did not have a global brand director before d'Esterre.
"We want to move towards more global thinking on both Rejoice and Sassoon, and with Leo Burnett's HumanKind approach to brand building we have a big opportunity to create an edge over the competition," d'Esterre said in a statement.
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