Nissan launches marketing push
Lift buttons with campaign stickers.
Published: Dec 15, 2008
Singapore - Tan Chong Motors, distributor for Nissan automobiles, has launched an integrated campaign for Nissan's flagship luxury SUV and the new Murano.
Targeting PMEBs, the campaign leverages on Focus Media's network of premium office buildings and shopping malls. In addition to a TVC the execution also involves a ‘lift button' sticker at selected office buildings within the Central Business District.
While the visuals were conceptualised by 6minutes Communications, media planning was handled byCarat. As part of the campaign the new Nissan Murano is also displayed outside the GB Building at Shenton Way.
Ron Lim, general manager of Tan Chong Motors, said: "We have been actively enhancing our communications channels with our target audience through innovative solutions, and this Murano campaign is no exception."
The campaign is scheduled to run till the end of December.