Impact Asia doubles Asian footprint

Hong Kong - Market demands has pushed Impact Asia to launch additional offices in Beijing and Singapore to work in conjunction with its offices in Hong Kong and Shanghai.

Based in Hong Kong, Susan Field and Sarah Woodhouse, will oversee regional management under the titles of CEO and MD respectively.

The Beijing office started operating today (9 December) with Singapore scheduled to open in early January next year.

This year Impact Asia, a specialist in consumer PR for the travel, hospitality and tourism sectors, has seen its profits achieve more than 50% growth.

The agency has extended its relations with Mandarin Oriental Hotel Group (MOHG) in Mainland China after a 12-year relationship serving the group in Hong Kong and South East Asia. 

Chic Outlet Shopping, luxury shopping villages, will also extend its current brief with Impact Asia covering Hong Kong and Shanghai to include Beijing and Singapore. 

Sarah Woodhouse said the company would launch into these new markets off the back of its existing client relationships.

"We're trading off our current client relationships, which I think is a very important message to be sending at the moment."