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Current Print Edition -
Stories in this edition:
Marketing
Case Study - Disney's " High School Musical 2"
Bracing for a rough year
Are you ready for the long haul?
DEC Editor's Letter: Riding the web wave
Bollywood’s burgeoning baptism online
GOH TIME: Coach, not poach
Can research save your life (or at least your marketing strategy) in a downturn?
Media
WEB WATCH
The Long Tail - Dec'08
Fluctuating fortunes: Will the good times roll on?
Advertising
Ad Watch
e-Marketing
PR
WEB WATCH
People
Heading for the top
Career Path - Dec 08
Guess Who Don't Sue - Dec 2008
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DIRECT MAIL IN A DOWNTURN: When every marketing dollar MUST deliver:
Singapore
may be facing an economic downturn,...
Swissotel The Stamford, Moor Room
Tue, Jan 13, 2009
Lisa Watson, Chairman, Direct Marketing Association of Singapore
DMrocket, a division of Singapore Post Ltd
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