events calendar

Franchising & Licensing Asia (FLAsia) is an international trade event dedicated to igniting the spirit of entrepreneurship and globalization through franchising and licensing. It is a significant channel for introducing new business concepts into Asia and a springboard for budding local and regional companies to expand beyond their own shores. A gathering of top international brands, licenses, proven business concepts and exciting home-grown franchises from various industries, FLAsia is poised to be the most international trade exhibition of its kind in the region. It is the ideal platform for gaining greater insights into the potential lucrative franchising and licensing business. With unlimited business and networking opportunities, FLAsia is one event which will provide progress-oriented exhibitors and visitors with an excellent opportunity to build new business contacts, enhance existing ties and prospect for potential business partners.

With new media and social networking tools opening up a plethora of new digitally derived communications platforms, higher education marketing strategies must be reviewed and revitalised in order for institutions to remain relevant to a digitally savvy generation. In today’s knowledge-driven economy, higher education providers must also be well equipped to strategically position their institution as the leader amongst their competitors. This necessity is emphasised by the emergence of an era in the academic world where institutes are becoming increasingly reliant on marketing and branding to succeed in the borderless higher education industry.

Is your institute well equipped to harness the power of traditional and new media in its marketing and branding efforts?
Are you able to state succinctly why local and international students should choose your institution over another across the globe?
Does your institute have what it takes to rise up the university rankings and become an internationally recognised brand?

Join us in our 2-day conference on “Innovative Branding & Marketing for Higher Education” to learn how world class universities such as the London Business School have connected with key sponsors and donors to boost their fund raising. Grab this rare opportunity to uncover how Harvard University, Simmons College, Boston College, Singapore Institute of Management, Northumbria University, Monash University and University of Hong Kong have gained global recognition for their established brands. Challenge conventional strategies with the case studies of University of Warwick and Butler University which have successfully engaged digital media in their marketing efforts. Leverage on the groundbreaking tactics shared by our stellar panel of speakers to increase the competitiveness of your higher education institution in the global arena. The world is your oyster with the right marketing & branding formula!

For more details, please visit http://www.conferences.com.sg/S1324-EM2-49J-email.pdf or http://www.conferences.com.sg/conf-em2.htm

For more information, please email Ms Rena Lin at rena@conferences.com.sg or call us at +65 6372 2202.

Meet Asia’s new class of consumers – young, affluent professionals in their 20s – 30s. Equipped with robust earning power, sophisticated education and cosmopolitan tastes in lifestyle, they are drawing the attention of many organisations as an increasingly lucrative market. These individualistic, highly mobile and “time-famined” achievers constantly keep themselves abreast of the latest trends. Difficult to reach with traditional media, marketers have to work even harder to innovate and stay relevant with this new generation of young, premium consumers.

Are you able to garner the attention of young professionals effectively?
Do you know how to instil brand affinity within this core demographic?
Can you sustain a strong, creative edge to get them to invest in your brand?

This exciting 2-day “Marketing to Young Professionals” conference brings together a high-powered team of experts who will share with you strategies on how to reach out to “yuppies” and establish long-term brand loyalty with them. Glean first-hand experiences from HBO, La Perla, Nike, Nokia, StarHub, ZUJI, GMP, Tourism Australia, Nivea, Chivas, Johnnie Walker, Smirnoff, Sony Ericsson and more on the trends and media consumption habits of Asia’s young executives and how to implement effective strategies with digital, social media and interactive platforms to engage this online-savvy group. Acquire invaluable knowledge on captivating this segment of chic and intelligent go-getters with through-the-line campaigns to distinguish yourself in a highly saturated market.

Win the hearts, minds and wallets of the hip and discerning young professionals! Secure your place in this event now to leverage on this lucrative sector!

For more details, please visit http://www.conferences.com.sg/S1325-MYA2-23H-email.pdf
or http://www.conferences.com.sg/conf-mya2.htm

For more information, please email Ms Lorraine Tiang at lorraine@conferences.com.sg or call us at +65 6372 2201.

Meet Asia’s new class of consumers – young, affluent professionals in their 20s – 30s. Equipped with robust earning power, sophisticated education and cosmopolitan tastes in lifestyle, they are drawing the attention of many organisations as an increasingly lucrative market. These individualistic, highly mobile and “time-famined” achievers constantly keep themselves abreast of the latest trends. Difficult to reach with traditional media, marketers have to work even harder to innovate and stay relevant with this new generation of young, premium consumers.

Are you able to garner the attention of young professionals effectively?
Do you know how to instil brand affinity within this core demographic?
Can you sustain a strong, creative edge to get them to invest in your brand?

This exciting 2-day “Marketing to Young Professionals” conference brings together a high-powered team of experts who will share with you strategies on how to reach out to “yuppies” and establish long-term brand loyalty with them. Glean first-hand experiences from HBO, La Perla, Nike, Nokia, StarHub, ZUJI, GMP, Tourism Australia, Nivea, Chivas, Johnnie Walker, Smirnoff, Sony Ericsson and more on the trends and media consumption habits of Asia’s young executives and how to implement effective strategies with digital, social media and interactive platforms to engage this online-savvy group. Acquire invaluable knowledge on captivating this segment of chic and intelligent go-getters with through-the-line campaigns to distinguish yourself in a highly saturated market.

Win the hearts, minds and wallets of the hip and discerning young professionals! Secure your place in this event now to leverage on this lucrative sector!

For more details, please visit http://www.conferences.com.sg/S1325-MYA2-23H-email.pdf
or http://www.conferences.com.sg/conf-mya2.htm

For more information, please email Ms Lorraine Tiang at lorraine@conferences.com.sg or call us at +65 6372 2201.

Search Engine Marketing (SEM) is the precision targeting tool that places your business in front of your online prospective customers. If done correctly, it can attract not only more quantity, but better quality visitors that result in a higher sales conversion. Besides, SEM is highly measurable as it provides extensive data on the responses being achieved by allowing a high level of analysis to support a company’s marketing campaigns. To get the most ROI, companies need to be able to effectively integrate SEM with the rest of its marketing plans.

Attend this dynamic and informative conference to equip yourself with the best knowledge and skills to employ an ROI driven Search Engine Marketing strategy. Learn how you can build your brand recognition and maximise your online spend by capitalising on search engine optimisation, pay-per-click advertising, link building, mobile search, web analytics, bid management and many other exciting techniques!

Be equipped with the new approaches adopted by leading brands to get to the top ranking of a variety of search engines and boost your website traffic. Do not miss the opportunity to hear from leading SEM experts on how to integrate search with other online/offline media to optimise your marketing performance that will result in a higher closing rate.

For more details, please visit http://www.conferences.com.sg/S1323-SEM2-36V.pdf or http://www.conferences.com.sg/conf-sem2.htm

For more information, please email Ms Rena Lin at rena@conferences.com.sg or call us at +65 6372 2202.

Search Engine Marketing (SEM) is the precision targeting tool that places your business in front of your online prospective customers. If done correctly, it can attract not only more quantity, but better quality visitors that result in a higher sales conversion. Besides, SEM is highly measurable as it provides extensive data on the responses being achieved by allowing a high level of analysis to support a company’s marketing campaigns. To get the most ROI, companies need to be able to effectively integrate SEM with the rest of its marketing plans.

Attend this dynamic and informative conference to equip yourself with the best knowledge and skills to employ an ROI driven Search Engine Marketing strategy. Learn how you can build your brand recognition and maximise your online spend by capitalising on search engine optimisation, pay-per-click advertising, link building, mobile search, web analytics, bid management and many other exciting techniques!

Be equipped with the new approaches adopted by leading brands to get to the top ranking of a variety of search engines and boost your website traffic. Do not miss the opportunity to hear from leading SEM experts on how to integrate search with other online/offline media to optimise your marketing performance that will result in a higher closing rate.

For more details, please visit http://www.conferences.com.sg/S1323-SEM2-36V.pdf or http://www.conferences.com.sg/conf-sem2.htm

For more information, please email Ms Rena Lin at rena@conferences.com.sg or call us at +65 6372 2202.

3D Digital Technology is adding new business dimensions to filmmaking, exhibition, DVD home entertainment, advertising, video games, mobile phones, broadcasting, theme parks and even the world’s hottest nightclubs. Professionals and consumers alike are being offered options, choices and the benefits of this transforming technology.

For industry decision makers, a strong ROI must be achieved. Challenges and demands presented by competitors and consumers as they embrace 3D must be addressed. As 2009 ushers in a wave of this new product, businesses must have cohesive strategies.

For 3 days, the 3DX Executive Forum will focus sharply on the consumer, the technology, the decisions and the significant profit potential which 3D offers stakeholders in 2009 and beyond. More importantly, our speakers will focus on your success in your market with your consumers by providing best practices, actionable solutions and case studies of successful and profitable 3D strategies. For 5 days, the 3DX 3D Film Festival will showcase the world’s finest examples of the 3D art form and introduce attendees to the filmmakers themselves. For content creators and consumers, the Festival will take attendees inside the creative process with the films and the people who are making 3D magic come to life.

Our Host Committee, supporting organizations, speakers and Singapore all join in warmly inviting you to 3DX, the year's most valuable 3D discussion, demonstration and business model exploration. We are committed to preparing you with the new tools, the new rules and the new ROI you'll need to succeed in 2009. Welcome to 3DX, Singapore, 19 – 23 November 2008.

Who Will Attend?

3D leaders from theatrical, exhibition, home entertainment, advertising, television, mobile phone, video game, online as well as professional and consumer equipment organizations will be at 3DX. Worldwide press representatives for both print and electronic media will be in attendance.

Reasons To Attend:

• Exclusive opportunity to meet key decision makers
• See first hand the leading 3D technologies
• Learn where the most successful 3D business plans will emerge
• Preview the 2009 3D consumer strategies of key 3D stake-holders

Brand Couture congress, brought to you by marcus evans, brings together the leaders in the fields of marketing from various industries at one venue to share their expertise and experiences on how to tackle the issues facing the marketing profession today. Through keynote speeches,  think-tank sessions, debate and informal discussions, marketing professionals will acquire the art of branding and mastering the science of marketing. Brand Couture marks the beginning of the evolution that will shake and shape the marketing world.

Conference Agenda & Focus -  Day 1 & Day 2

Stream 1 & 4: Executive Strategy
Stream 2 & 5: Brand Ombudsman
Stream 3 & 6: New Age Media & Advertising

Speakers from top 100 global brands

Speakers from top 100 global brands

 • Accenture Marketing Sciences | Global Innovation Director • Adidas Asia Pacific | Director of Sport Performance Brand Marketing • Asia Pacific Breweries Singapore | General Manager - Group Commercial • Brand Image | Managing Director, Industrial Design • Coca-Cola Asia Pacific | Regional Creative Director • Dentsu Young & Rubicam | Head of BrandAsset TM Consulting • DHL Asia Pacific | Director - Corporate Communications, Asia Pacific • EffectiveBrands | Founder & Chairman• Emirates NBD | Head of Brand Strategy • Fonterra Brands | Global Brand Director, Anlene • GlaxoSmithKline India | Vice President of Consumer Healthcare • Great Eastern Life Assurance Malaysia | Chief Marketing Officer • Harris Interactive | Senior Representative • HBO South Asia | Country Manager • Hewlett-Packard Asia Pacific & Japan | Vice President of Marketing & SMB, Personal Systems Group • ING Asia Pacific | Head of Corporate Communications, Asia • Interwoven Singapore | Marketing Director, Asia Pacific • Jaeger LeCoultre South East Asia | Managing Director • Jet Airways | Regional Vice President, South East Asia • Johnson & Johnson Vision Care | Senior Regional Interactive Marketing Manager • Lenovo Australia & New Zealand | Chief Marketing Officer • LG Electronics Malaysia | Marketing Director • Microsoft Malaysia | Chief Marketing Officer • Microsoft Singapore | Business Marketing Officer •  NEC Asia | Marketing Director • Panasonic Malaysia | Head of Corporate Communications & Branding • Philips Electronics Asia Pacific | Regional Director - Corporate Communications & Brand Management • PostClick Australia |  Managing Director and General Manager • Provocateur | Chief Executive Officer • StarHub | Director of Customer Insight, Integrated Products & Marketing • St George Bank Australia | Head of Corporate Marketing • Synovate | Director, Qualitative Research • TMRC Research & Strategy | Managing Director • TMRC Research & Strategy | Senior Qualitative Director • Toyota F1 Team | Chief Marketing Officer • Unilever China | Vice President, Beauty Care Business Unit • Unilever Singapore | Regional Marketing Operations Manager, Home & Personal Care, Asia AMET • Unilever Thailand | Regional Category Vice President (Laundry Products) & Global Brand Vice President (Radiant) • Value Pitch Interactive | Chief Executive Officer

Key Sponsors

Accenture Marketing Sciences • Brandimage • Hamriyah Free Zone, SHARJAH • Harris Interactive • Interakt • Interwoven • Netbooster Asia • Post Click • Provocateur • Research Now • Survey Sampling International • Sqware Peg • Synovate • TMRC Research & Strategy • Value Pitch Interactive • Vovici • Young & Rubicam

Official Cocktail Reception Sponsor | Chivas Regal • Official Smartphone Sponsor |Blackberry • Official Hospitality Partner |Impiana Hotels & Resorts

For Speaking opportunities, please contact: Mr Jason Wong at JasonW@marcusevanskl.com

For sponsorship opportunities, please contact Mr Desmond Raj at desmondr@marcusevanskl.com  

For an Updated Brochure, kindly contact: Ms Cindy Cluny at CindyC@marcusevanskl.com or call + 60 3 2723 6745

Are you trying to place yourself in front of your competition? Why?

Blue Ocean Strategy is a revolutionary way of thinking that can help you make competition irrelevant and help propel your business forward.

Join us on 29-30 October in Singapore and learn innovative new concepts and ways to Master Blue Ocean Strategy. This training will change
predominant mindsets within your organization and help steer the way for strategic and creative planning for you and your organization!

Join us for an interactive 2 days to:

The phrase “think out of the box” has been used by millions of people around the world. But people rarely practice what they preach. It’s not because they don’t believe it’s effective. Most of the time, they don’t do it for the simple reason that they do not know how. They are unsure of what exactly thinking out of the box entails much less how to begin doing so.

This goes the same for companies big and small. Most businesses compete via the Red Ocean mentality where their strategy lies in killing the competition for the greater share of the pie. The gauge in finding out whether you’re winning or losing is the increase or decrease of the fixed universe which is your target market. If this sounds all too familiar, let me warn you now: Competition goes both ways. You get bitten back.

Blue Ocean Strategy is a 2-day training course that will teach you how to eliminate competition by recognizing an untapped market, a whole different pie which you can dominate with little or no rivalry. This is the business strategy version of “thinking out of the box” method that is proven to work.

Key topics that will tell you how to begin thinking the Blue Ocean Way:

• An exploration of Blue Ocean Strategy and Red Ocean Strategy: What is the difference?
• Self assessment tool: Identify your current approach,
ideas etc towards strategic planning.
• Identify opportunities and challenges around
innovations, left-field thinking and managed risk taking.
• The BOS tools,models and frameworks: how to use them
to get result.
• Activities and exercises applying models and tools to simulated business challenges.

If you are in a position where you can influence the fundamental business structure of your department and your company, then this is a MUST attend training seminar for you.

Learn how to begin thinking out of the box via Blue Ocean Strategy this coming 29-30 October, 2008 in Singapore. Register in any of these 3 easy steps;

1. Email me at marketing@alleventsgroup.com
2. Call +65 6506 0965
3. Log on to www.alleventsgroup.com/bos

Enhancing Brand Value & Optimising ROI from Proven Sponsorship Investments

Before you jump on the sponsorship bandwagon, consider the following challenges. There is no doubt that sponsorship can potentially yield high returns but each collaboration also carries with it potential risks. It is difficult to identify the type of events to sponsor and establish the right value fit between your organisation’s brand and events. Sponsorship brings with it intangible results such as brand exposure that is difficult to measure and quantify. In order to fully leverage on the value sponsorship brings to your business, it is crucial to be equipped with key learnings from companies that have successfully integrated sponsorship into their marketing mix.

Are you able to justify every single cent of your sponsorship dollars spent? How can you make full use of your marketing potential to generate maximum sponsorship returns? Do you know how to ensure exclusivity and prevent ambush marketing stunts in your sponsored events?

This 2-day conference on ‘Maximising Sponsorship Returns’ packs a punch with leading case studies from industry bigwigs. Seize this rare chance to hear from the official sponsors of the Beijing 2008 Olympic Games - adidas and Manulife. Find out how UBS, DHL, MasterCard, Anlene and Guinness leveraged on prestigious events to build strategic brand alliance with their stakeholders. Sponsorship is nothing without returns. Learn how companies like Sony and Emirates measured ROI generated from their sponsorship investments.

For more information, please email Ms Rena Lin at rena@conferences.com.sg or call us at +65 6372 2202.

Enhancing Brand Value & Optimising ROI from Proven Sponsorship Investments

Before you jump on the sponsorship bandwagon, consider the following challenges. There is no doubt that sponsorship can potentially yield high returns but each collaboration also carries with it potential risks. It is difficult to identify the type of events to sponsor and establish the right value fit between your organisation’s brand and events. Sponsorship brings with it intangible results such as brand exposure that is difficult to measure and quantify. In order to fully leverage on the value sponsorship brings to your business, it is crucial to be equipped with key learnings from companies that have successfully integrated sponsorship into their marketing mix.

Are you able to justify every single cent of your sponsorship dollars spent? How can you make full use of your marketing potential to generate maximum sponsorship returns? Do you know how to ensure exclusivity and prevent ambush marketing stunts in your sponsored events?

This 2-day conference on ‘Maximising Sponsorship Returns’ packs a punch with leading case studies from industry bigwigs. Seize this rare chance to hear from the official sponsors of the Beijing 2008 Olympic Games - adidas and Manulife. Find out how UBS, DHL, MasterCard, Anlene and Guinness leveraged on prestigious events to build strategic brand alliance with their stakeholders. Sponsorship is nothing without returns. Learn how companies like Sony and Emirates measured ROI generated from their sponsorship investments.

For more information, please email Ms Rena Lin at rena@conferences.com.sg or call us at +65 6372 2202.

Leverage your online space and e-commerce strategies to capitalize on the luxury consumer & increase profit margins

Luxury Interactive allows all luxury brands to discover how to leverage their online space. Captialize on the luxury consumer and increase profit margins by learning e-commerce strategies that have been implemented and have succeeded. Over 30 luxury brands with be offering case studies throughout the 3 day program, discussing the benefits of online in the luxury market.

Luxury Interactive will provide insight into:

Effectively managing your brand on the internet to ensure the luxury experience is extended.
Driving the right kind of traffic to your site through digital marketing.
Integrating your online and offline marketing strategies into an effective overall marketing mix.

To Register:
Phone: +44 (0)20 7368 9465
Fax: +44 (0)20 7256 0205

General Inquiries
luxuryglobal@wbresearch.com

"Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely."
- Jay Conrad Levinson

Dear Marketing Professinal,

KBridges International would like to invite you and your team to join us in our workshop, "Positive Marketing Strategy Masterclass", Kuala Lumpur 12th & 13th November 2008 at the Prince Hotel, Kuala Lumpur

Succeeding in today's competitive business environment demands positive and innovative approaches. The program is an experiential workshop where you will learn new theories about marketing inquiry, surveys and research and you will learn the cycle of how to sustain interest and energy in this extremely fast-paced, increasingly complex and interdependent global economy.

The new theories are strength-based, positive approaches to business, behavior and emotions. We teach the new theories of Positive Psychology in business management with examples of successes in global businesses. You will learn the FIVE PRINCIPLES and the 4 STEP MODEL that underpin the practice.

You will learn ways to collaboratively and collectively discover possibilities for the co-design of new products and services. You will then practice the principles and the model through interviews and activities during the course and apply your insights and learnings to your own business situation. You will walk away with a sustainable process, new knowledge, and improved skills that you can implement yourselves. You will experience a shift in perception about how you approach marketing.

One of the key aims of the workshop is to involve and to provide decision-makers, managers and business unit leaders with the insight to understand and help you identify all important and unsatisfied needs in your market that will provide you with powerful competitive and a positive advantage.

As a result of our Positive Marketing program you will SOAR, we guarantee you!! We look forward to see you and your team in our workshop this coming November 2008.

Please go to http://www.kbridges.com.sg/pmkl.pdf to download the brochure from our website.

PS Please take advantage of our Early Bird Special price of SGD1950*^ only when you book and pay before the 5th OCTOBER 2008. Plus group booking of min 3 delegates are entitled to extra coaching after the event with dinner provided for. This is on first come first basis only.**

**Max 3 groups only separated for 3 days each.

^Our regular fee is SGD2595 subjected to 10% service.

*Inclusive of 10% Service.

Regards
Syed Muhammad Abu Bakar
Programs Director
KBridges International
Tel +65 68275149
Fax +65 62344292
Mobile +65 92981307
Email syedm@kbridges.com.sg
Url www.kbridges.com.sg

P Please consider the trees before printing this email

New Strategies for Meeting the Changing Demands of the HNWIs

This 2-day dynamic and informative workshop aims to address some of the ongoing changes in the luxury market, the mindset and lifestyle trends of the affluent, and how to synthesise this information for greater results and leadership in the high net worth marketplace. Learn how luxury companies such as Mandarin Oriental Hotel, Godiva Chocolate, Bentley and Ralph Lauren reach out to their affluent clients and survive in today’s competitive luxury market.

For more information, please email Ms Rena Lin at rena@conferences.com.sg or call us at +65 6372 2202.

The program is experiential. It is a workshop. It is practical. The participants learn new theories about marketing inquiry / surveys / research based on a theory of appreciating / valuing existing assets. The new theories are a strength-based, positive approaches to business, behavior and emotions. We explain the new theories and show examples of successes in global businesses. Participants learn the five principles and the 4 step model that underpin the practice. They learn ways to collaboratively and collectivity discover possibilities for the co-design of new products and services. They practice the principles and the model through interviews and activities during the course and apply their insights and learnings to their own business situation. They walk away with a sustainable process, new knowledge, improved skills that they can implement themselves. They will experience a shift in perception about how they approach marketing.

The Learning Objectives (Workshop Agenda) give a step by step overview of the 2 days.

Please email me for more details at syedm@kbridges.com.sg

This 2-day interactive workshop on Advanced Procurement Negotiations is designed for senior-level supply chain professionals who desire to expand their effectiveness and learn new techniques to improve on their Planning, Preparation, and Execution activities related to high-dollar negotiations with suppliers. Consisting of in-depth explorations into supply chain subjects and addressing key supply chain issues inherent in Asia and other areas around the globe, the workshop will empower delegates to leverage on their negotiating competencies to achieve superior results through a combination of innovative instruction, role-playing exercises and “best practice” techniques used by leading organisations.

Approach your negotiations with confidence to attain sustainable “value for money”! If you strive to establish a leading position and long-term supplier relationships that bring maximum results and minimum hassle, you cannot afford to miss this must-attend workshop!

Reduce Total Cost & Enhance Value in Your Acquisition Process!

For more details, please visit http://www.conferences.com.sg/ws-pcm.htm

For more information, please email Ms Lorraine Tiang at lorraine@conferences.com.sg or call us at +65 6372 2201.

This programme prepares executives for the challenges of marketing consumer goods in Asia.

Over 5 days, Marketing of Consumer Goods in Asia increases the understanding of consumer behaviour in Asia, discusses key marketing strategies used in the region and identifies new marketing opportunities.