Hong Kong - Specialty retailer CitySuper made its first foray into online advertising, using the MSN-Windows Live platform to promote itself as the ultimate lifestyle shopping destination.
Shanghai - DDB has consolidated its hold on the Pepsi business, with Tribal DDB Shanghai winning all digital work for PepsiCo's beverage brands in China.
Everyone covets immaculate digital hygiene but if a few negative comments is preventing you from embracing social media then its time to consider your future in this business.
While newspaper and magazine readers had to wait for much of the news on the deadly Mumbai attacks, Flickr, Twitter, Google Maps, Wikipedia and other social media provided on-the-ground, first-hand accounts. With dozens of videos uploaded to YouTube, thousands of messages sent via Twitter and photos published on Flickr, does this activity herald the coming of age of social and citizen media?
Shanghai - Philips has rolled out an interactive online campaign to promote its latest LivingColors product, which received some 6.5 million hits in just weeks.
Hong Kong - Popular discussion forums Uwants.com and Discuss.com.hk have partnered Tetris Media to launch a user generated campaign themed "My Xmas Choice" that have attracted major advertisers to come on board.
Hong Kong - Phoenix Satellite Television today has listed on the Main Board of The Hong Kong Stock Exchange and announced double-digit growth in revenue.
Hong Kong - Fluid has revamped its ILoveSoHo.hk portal to create a social network outside the SoHo community in Central, investing HK$1 million to rebuild and advertise the site.
Hong Kong - Frito Lay has rolled out an online mini-site encouraging users to post videos on the fun ways of consuming its wide range of snacks, hoping to engage teens and young office workers to the brand.
Hong Kong - Online social networks in China claim the Chinese online ad market is weak despite a rapid growth in interactive communities in the third quarter of 2008.
Beijing - Itop, a division of OgilvyOne China, has formed a joint venture with fellow WPP company 24/7 Real Media to launch a Chinese ad network targeting consumers in the digital space.
Beijing - Sina Mobile has signed a trial agreement with Clip in Touch, a marketer of content personalisation solutions for mobile and web messaging, to target the Chinese web and mobile messaging market.
Hong Kong - The tough trading environment will continue over the next 18 months disrupting every business and every sector in the market around the world leading to a fundamental digital transformation, says Nigel Morris CEO for Isobar.
California - Yahoo has announced its CEO and co-founder Jerry Yang will relinquish his position and move into a more strategic role at the troubled online group.
China - Isobar has stepped up its expansion into Greater China, announcing its search engine tools will be integrated into one of China's leading search portals Baidu.com.
I had the good fortune to share a stage recently with a senior Bloomberg editor. When the topic of social media came up, he was quite dismissive, stating "no one's ever going to make a going to make a $10 million trade based on a blog post"
Bake My Valentine, what a great idea to create a romantic night. I would say this is also a great favor to those people who failed to come out with some romantic ideas to spend the Valentine's Day.
Hong Kong – Sun Life Everbright Life Insurance, a joint venture between Sun Life Financial and the China Everbright Group, has tapped social networking website XiaoNei for a recruitment campaign.
Malaysia – Advertising sales network Pixel Media has been awarded the exclusive rights as third party online advertising sales representative for eight Media Prima Bhd (MPB) owned websites.
Hong Kong - Wwwins Hong Kong has launched a strategic planning team headed by former account director Brandon Cheung, with a mandate to make digital spending more accountable.
Malaysia – Samsung Malaysia Electronics (SME) has taken an experiential marketing approach to promote the Professional LCD UX/n series edition to appeal to the business community.
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