The art and science of connecting with consumers
Marketing-interactive.com

Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off

Digital

Syndicate content

CitySuper dives into social media

Matt Eaton | Hong Kong | Dec 22, 2008

Hong Kong - Specialty retailer CitySuper made its first foray into online advertising, using the MSN-Windows Live platform to promote itself as the ultimate lifestyle shopping destination.
more FULL ARTICLE

DDB consolidates PepsiCo beverage brands

Matt Eaton | China – Shanghai | Dec 22, 2008

Shanghai - DDB has consolidated its hold on the Pepsi business, with Tribal DDB Shanghai winning all digital work for PepsiCo's beverage brands in China.
more FULL ARTICLE

OgilvyOne decorates eBay's marketplace

Cass Lam | Hong Kong | Dec 12, 2008

Hong Kong - eBay Hong Kong is looking to help its local and entrepreneurial user-base make the most out of online trading during the Christmas period.
more FULL ARTICLE

Web watch MMHK Dec

Contributor MKT | Hong Kong | Dec 11, 2008

42below does a good job of encapsulating, perhaps even defining, the essence of the aspiring New Zealand vodka brand.
more FULL ARTICLE

PR Viewpoint MMHK December 2008

Contributor MKT | Hong Kong | Dec 11, 2008

Everyone covets immaculate digital hygiene but if a few negative comments is preventing you from embracing social media then its time to consider your future in this business.
more FULL ARTICLE

The Long Tail MMHK Dec

Matt Eaton | Hong Kong | Dec 11, 2008

While newspaper and magazine readers had to wait for much of the news on the deadly Mumbai attacks, Flickr, Twitter, Google Maps, Wikipedia and other social media provided on-the-ground, first-hand accounts. With dozens of videos uploaded to YouTube, thousands of messages sent via Twitter and photos published on Flickr, does this activity herald the coming of age of social and citizen media?
more FULL ARTICLE

Spotlights online for Philips push

Adaline Lau | China – Shanghai | Dec 10, 2008

Shanghai - Philips has rolled out an interactive online campaign to promote its latest LivingColors product, which received some 6.5 million hits in just weeks.
more FULL ARTICLE

Forum lures big spender for Xmas promo

Adaline Lau | Hong Kong | Dec 08, 2008

Hong Kong - Popular discussion forums Uwants.com and Discuss.com.hk have partnered Tetris Media to launch a user generated campaign themed "My Xmas Choice" that have attracted major advertisers to come on board.
more COMMENTS (0) more FULL ARTICLE


Phoenix climbs the board after strong growth

Cass Lam | Hong Kong | Dec 05, 2008

Hong Kong - Phoenix Satellite Television today has listed on the Main Board of The Hong Kong Stock Exchange and announced double-digit growth in revenue.
more FULL ARTICLE

Fluid builds online Soho community

Cass Lam | Hong Kong | Dec 05, 2008

Hong Kong - Fluid has revamped its ILoveSoHo.hk portal to create a social network outside the SoHo community in Central, investing HK$1 million to rebuild and advertise the site.
more FULL ARTICLE

Frito Lay to create viral with video contest

Adaline Lau | Hong Kong | Dec 02, 2008

Hong Kong - Frito Lay has rolled out an online mini-site encouraging users to post videos on the fun ways of consuming its wide range of snacks, hoping to engage teens and young office workers to the brand.
more FULL ARTICLE

Online networks ad growth slows in China

Cass Lam | China – Beijing | Dec 01, 2008

Hong Kong - Online social networks in China claim the Chinese online ad market is weak despite a rapid growth in interactive communities in the third quarter of 2008.
more FULL ARTICLE

www.giftbhejoindia.com
www.giftbhejoindia.com

Sending gifts to India made simpler

Rayana Pandey | Singapore | Dec 01, 2008

Singapore - Marketing firm Dhanush has launched its online gift website www.GiftbhejoIndia.com targeting the Indian community in Singapore.
more FULL ARTICLE

Itop forms JV with 24/7

Adaline Lau | China – Shanghai | Nov 26, 2008

Beijing - Itop, a division of OgilvyOne China, has formed a joint venture with fellow WPP company 24/7 Real Media to launch a Chinese ad network targeting consumers in the digital space.
more FULL ARTICLE

The Pitch: Don't mess with the Dragon

John Davidson | China | Nov 26, 2008

Nokia has released a great viral to promote its N96 phone in China.
more FULL ARTICLE

Volkswagen Lavida opts for mobile promo

Matt Eaton | China – Shanghai | Nov 21, 2008

Shanghai - Volkswagen Shanghai has partnered with MyClick to promote its latest model Lavida via Mobile WAP site and MMS.
more FULL ARTICLE

Sina to trial personalised mobile messaging

Adaline Lau | China – Beijing | Nov 21, 2008

Beijing - Sina Mobile has signed a trial agreement with Clip in Touch, a marketer of content personalisation solutions for mobile and web messaging, to target the Chinese web and mobile messaging market.
more FULL ARTICLE

Downturn to accelerate digitalization process

Adaline Lau | Hong Kong | Nov 19, 2008

Hong Kong - The tough trading environment will continue over the next 18 months disrupting every business and every sector in the market around the world leading to a fundamental digital transformation, says Nigel Morris CEO for Isobar.
more FULL ARTICLE

Yang steps aside as Yahoo CEO

Matt Eaton | Hong Kong | Nov 18, 2008

California - Yahoo has announced its CEO and co-founder Jerry Yang will relinquish his position and move into a more strategic role at the troubled online group.
more FULL ARTICLE

Isobar and Baidu tie up search deal

Matt Eaton | Hong Kong | Nov 18, 2008

China - Isobar has stepped up its expansion into Greater China, announcing its search engine tools will be integrated into one of China's leading search portals Baidu.com.
more FULL ARTICLE

Lifestyle says goodbye Hong Kong, hello Asia

Matt Eaton | Hong Kong | Nov 18, 2008

Hong Kong - Luxury online magazine Lifestyle Hong Kong will merge its Bangkok and Singapore brands into a single Lifestyle Asia portal this week.
more FULL ARTICLE

Nieto
Nieto

Clownfish extends presence to China

Adaline Lau | China – Shanghai | Nov 13, 2008

Shanghai - Having recently been acquired by the Aegis Group, Clownfish is now opening an office in Shanghai.
more FULL ARTICLE

Who do you trust?

Staff Writer | Hong Kong | Nov 09, 2008

I had the good fortune to share a stage recently with a senior Bloomberg editor. When the topic of social media came up, he was quite dismissive, stating "no one's ever going to make a going to make a $10 million trade based on a blog post"
more FULL ARTICLE

Web watch MMHK November

Staff Writer | Hong Kong | Nov 08, 2008

Bake My Valentine, what a great idea to create a romantic night. I would say this is also a great favor to those people who failed to come out with some romantic ideas to spend the Valentine's Day.
more FULL ARTICLE

Sun Life goes viral for recruitment drive

Staff Writer | Hong Kong | Nov 07, 2008

Hong Kong – Sun Life Everbright Life Insurance, a joint venture between Sun Life Financial and the China Everbright Group, has tapped social networking website XiaoNei for a recruitment campaign.
more FULL ARTICLE

Huang
Huang

Media Prima taps Pixel Media for web-ads

Llew-Ann Phang | Malaysia | Oct 29, 2008

Malaysia – Advertising sales network Pixel Media has been awarded the exclusive rights as third party online advertising sales representative for eight Media Prima Bhd (MPB) owned websites.
more FULL ARTICLE

Wwwins readies for tougher times

Adaline Lau | Hong Kong | Oct 27, 2008

Hong Kong - Wwwins Hong Kong has launched a strategic planning team headed by former account director Brandon Cheung, with a mandate to make digital spending more accountable.
more FULL ARTICLE

Renovation rescue for TTI online

Matt Eaton | Hong Kong | Oct 23, 2008

Hong Kong - TTI Group, owner of Ryobi, Milwaukee and Hoover home improvement tools, will relaunch its online portal tomorrow.
more FULL ARTICLE

Nair
Nair

Club 21 chooses XM

Rayana Pandey | Singapore | Oct 21, 2008

Singapore - Club 21 has chosen XM-Asia/RMG following a three-way pitch for the revamp of the website of DKNY Jeans.
more FULL ARTICLE

Making direct impact
Making direct impact

Samsung malls LCDs

Llew-Ann Phang | Malaysia | Oct 17, 2008

Malaysia – Samsung Malaysia Electronics (SME) has taken an experiential marketing approach to promote the Professional LCD UX/n series edition to appeal to the business community.
more FULL ARTICLE