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BlueFreeway makes Thai move

Contributed Content | Thailand | Oct 19, 2007

Bangkok - BlueFreeway, an Australian-based digital marketing group, has made three acquisitions in Thailand, taking full ownership of Media Synergies, PlanetUTech and Reflexible for A$1.5 million.
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BMW taps on new OOH medium

Adaline Lau | Hong Kong | Oct 18, 2007

Hong Kong - BMW has launched an outdoor campaign to support its latest M3 Coupe model aimed at senior executives and professionals, using outdoor group Poad's sticker display at Central Building.
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McCanns takes away KFC

Marcus Chhan | Singapore | Oct 18, 2007

Singapore - KFC has shifted its creative business from BBDO to McCann Erickson following a closed door pitch which also involved JWT.
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Hong Kong's back, but what about its work?

Contributor Content | Hong Kong | Oct 18, 2007

Does a strong economy mean better creative work? Mark ringer says yes.
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Huang
Huang

DDB Beijing appoints new CD

Staff Writer | Hong Kong | Oct 17, 2007

China, Beijing - DDB Guoan Beijing has appointed Huang Yandong as creative director responsible for Citizen and Merck accounts as well as some new business.
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Discovery Channel dishes the dirt on careers

Debbie Cai | Singapore | Oct 17, 2007

Singapore - Discovery Channel has launched a new campaign to drive viewers to its new series Dirty Jobs, featuring taglines such as ‘Let's talk dirty' and ‘All the dirt. Minus the celebrities' on 300 public dustbins at bus shelters.
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Kozyndan Bunny-Wave
Kozyndan Bunny-Wave

The Pitch: Of Fallony and the Bunny Double...

Cherisse Beh | Singapore | Oct 16, 2007

We blogged about Sony Bravia's Bunnies last week. But boy we never knew that bloggers worldwide would be as passionate and heated up on it as it is seen in this blog.
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Mandel
Mandel

No Neo@Ogilvy replacement as Mandel walks

Staff Writer | Hong Kong | Oct 16, 2007

Asia Pacific - Neo@Ogilvy CEO and OgilvyOne VP of digital for Asia Pacific, Ken Mandel has resigned for personal reasons, two years after taking on the dual roles. OgilvyOne Asia president, Kent Wertime says a direct replacement will not be sought.
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Friends of the Earth perform black magic in Central

Adaline Lau | Hong Kong | Oct 15, 2007

Hong Kong - Friends of the Earth has tapped JWT to raise environmental awareness among office workers on the issue of air pollution through a blank poster that interacts with dust particles to reveal the message and demonstrate the presence of polluted air.
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Sony launches pyramid spot

Staff Writer | Hong Kong | Oct 15, 2007

Hong Kong - Sony Bravia's latest campaign for the Asia, Middle East, India, and South Africa markets aims to communicate the product's colour prowess and details, and had 20,000 reels of coloured cotton threads dropped over the side of a pyramid in Egypt.
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Location-based mobile advertising now a reality

Cherisse Beh | Singapore | Oct 15, 2007

Singapore - M1 has partnered SPH to launch Singapore's first location-based advertising SMS service (LBA) and has already signed up Citibank, Tangs and The Coffee Bean and Tea Leaf amongst others.
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Strasberg confirmed for AdFest

Staff Writer | Hong Kong | Oct 15, 2007

Asia Pacific - Rob Strasberg, VP and creative director of Crispin Porter + Bogusky Miami, has been named Jury President of 360 Lotus & Innova Lotus categories for the 2008 AdFest Awards.
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Lee
Lee

AGOP's baby Curiosity bags new wins

Cherisse Beh | Singapore | Oct 15, 2007

Singapore - Curiosity, the third subsidiary of A Group of People (AGOP), launched in August and recently won new accounts such as the South Australian Government, the South Australian Tourism Commission, and Yellow Pages Singapore.
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Bunnies
Bunnies

The pitch: Sony Bravia TVCs feature Bunnies and Pyramids

Debbie Cai | Singapore | Oct 12, 2007

The latest installment in the award-winning Sony Bravia TVC stable is one entitled 'Pyramids' and created by Singapore-based regional ECD for Y&R Brands, Rowan Chanen.
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World Acclaimed
World Acclaimed

Saatchis wins Tiger Beer

Marcus Chhan | Singapore | Oct 11, 2007

Singapore - Saatchi & Saatchi Singapore has finally landed the Tiger Beer local creative account, a decision widely speculated to happen as Saatchis Malaysia handles the brand's regional work.
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JWT hands over 7UP to BBDO India

Contributed Content | India | Oct 11, 2007

India - PepsiCo has appointed BBDO India as its creative agency for 7UP. The account was previously managed by JWT and the agency also handled Pepsi's other brands. BBDO will start work proper on 1 Nov.
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BatesAsia sugar high on chocolate win

Staff Writer | Hong Kong | Oct 10, 2007

Beijing - After several months of discussions, Chinese chocolate manufacturer COFCO LeConte Food has appointed BatesAsia Beijing as its strategy and creative agency.
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Siguier
Siguier

Publicis restructures its Japan operations

Contributed Content | Japan | Oct 10, 2007

Japan - Publicis Japan has consolidated most of its operations into Beacon Communications, a joint venture with partner Dentsu.
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Dockers kicks off through-the-line Fall campaign

Cherisse Beh | Singapore | Oct 09, 2007

Singapore - Dockers has launched a through-the-line Fall/Holiday campaign in the bid to reveal San Franciscan insights to bring it closer to its Asian consumers.
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Red Cross promotes humanity award

Adaline Lau | Hong Kong | Oct 09, 2007

Hong Kong - The Red Cross has launched a campaign to promote its first Hong Kong Humanity Award aimed at recognising individuals who displayed acts of compassion as well as to raise awareness of the spirit of humanity.
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OOH media tops ad spend growth

Adaline Lau | Hong Kong | Oct 08, 2007

Hong Kong - Out-of-home media has scored some of the strongest year-on-year increases in ad spend, with the MTR seeing a 22.5% increase and wall signages up by 24%, according to Admango.
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Product placement gets a tick of approval in China

Matt Eaton | Hong Kong | Oct 08, 2007

National - A part advertiser-funded TV drama called "I Do" has been sold to more than 200 TV stations throughout China, with a major retailer signing on to the 20-part series.
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Hairy crabs take centre stage for East Ocean

Matt Eaton | Hong Kong | Oct 05, 2007

Hong Kong - JCDecaux Texon and the Victorian City Restaurant Group, owners of East Ocean, have today launched an eye-catching outdoor campaign featuring more than 70 giant mechanical hairy crabs.
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Hainan Tourism launches international TV campaign

Adaline Lau | Hong Kong | Oct 05, 2007

Hong Kong - Hainan, China's smallest coastal province, has launched a global television advertising campaign, with Hainan Tourism signing an exclusive partnership with BBC World.
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Advertisers get interactive on the MTR

Staff Writer | Hong Kong | Oct 05, 2007

Hong Kong - MTR has introduced a multimedia shopping guide providing advertisers with a platform to reach new customer segments, signing up Chow Sang Sang, Ajisen Raman and Marks & Spencer to use the new outdoor platform.
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Reynolds
Reynolds

Advertisers eye Starhub's Coufon; Reynolds for President

Cherisse Beh | Singapore | Oct 04, 2007

Singapore - StarHub has started trialling a new advertising service - created by mobile media agency Affle - enabling marketers to send out discount coupons to its subscribers.
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Catapult Advertising runs out winners at The Amazing Race Asia 2 pitch

Marcus Chhan | Singapore | Oct 04, 2007

Singapore - Catapult Advertising has retained AXN's Amazing Race Asia creative account with a regional campaign expected to be rolled out for The Amazing Race Asia 2 towards the end of this year.
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Tony Hon
Tony Hon

Career Path p50 - MMHK October 07

Contributor Content | Hong Kong | Oct 04, 2007

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Picanto
Picanto

Kia selects Ace:Daytons Advertising

Marcus Chhan | Singapore | Oct 04, 2007

Singapore - Cycle & Carriage Kia has awarded Ace:Daytons Advertising the Kia Motors account for the Singapore market following a five-way pitch - three year incumbent for the business, Rapp Collins declined to pitch.
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Hong Kong finds word-of-mouth most credible

Adaline Lau | Hong Kong | Oct 03, 2007

Hong Kong - Hong Kong consumers trust word-of-mouth recommendations more than other types of advertising ranging from newspaper and TV ads to branded websites and consumer-generated content, according to a Nielsen survey.
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