ADVERTISING
| Contributed Content | Thailand | Oct 19, 2007Bangkok - BlueFreeway, an Australian-based digital marketing group, has made three acquisitions in Thailand, taking full ownership of Media Synergies, PlanetUTech and Reflexible for A$1.5 million. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Oct 18, 2007Hong Kong - BMW has launched an outdoor campaign to support its latest M3 Coupe model aimed at senior executives and professionals, using outdoor group Poad's sticker display at Central Building. | FULL ARTICLE |
| Marcus Chhan | Singapore | Oct 18, 2007Singapore - KFC has shifted its creative business from BBDO to McCann Erickson following a closed door pitch which also involved JWT. | FULL ARTICLE |
| Contributor Content | Hong Kong | Oct 18, 2007Does a strong economy mean better creative work? Mark ringer says yes. | FULL ARTICLE |
Huang | Staff Writer | Hong Kong | Oct 17, 2007China, Beijing - DDB Guoan Beijing has appointed Huang Yandong as creative director responsible for Citizen and Merck accounts as well as some new business. | FULL ARTICLE |
| Debbie Cai | Singapore | Oct 17, 2007Singapore - Discovery Channel has launched a new campaign to drive viewers to its new series Dirty Jobs, featuring taglines such as ‘Let's talk dirty' and ‘All the dirt. Minus the celebrities' on 300 public dustbins at bus shelters. | FULL ARTICLE |
Kozyndan Bunny-Wave | Cherisse Beh | Singapore | Oct 16, 2007We blogged about Sony Bravia's Bunnies last week. But boy we never knew that bloggers worldwide would be as passionate and heated up on it as it is seen in this blog.
| FULL ARTICLE |
Mandel | Staff Writer | Hong Kong | Oct 16, 2007Asia Pacific - Neo@Ogilvy CEO and OgilvyOne VP of digital for Asia Pacific, Ken Mandel has resigned for personal reasons, two years after taking on the dual roles. OgilvyOne Asia president, Kent Wertime says a direct replacement will not be sought. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Oct 15, 2007Hong Kong - Friends of the Earth has tapped JWT to raise environmental awareness among office workers on the issue of air pollution through a blank poster that interacts with dust particles to reveal the message and demonstrate the presence of polluted air. | FULL ARTICLE |
| Staff Writer | Hong Kong | Oct 15, 2007Hong Kong - Sony Bravia's latest campaign for the Asia, Middle East, India, and South Africa markets aims to communicate the product's colour prowess and details, and had 20,000 reels of coloured cotton threads dropped over the side of a pyramid in Egypt. | FULL ARTICLE |
| Cherisse Beh | Singapore | Oct 15, 2007Singapore - M1 has partnered SPH to launch Singapore's first location-based advertising SMS service (LBA) and has already signed up Citibank, Tangs and The Coffee Bean and Tea Leaf amongst others. | FULL ARTICLE |
| Staff Writer | Hong Kong | Oct 15, 2007Asia Pacific - Rob Strasberg, VP and creative director of Crispin Porter + Bogusky Miami, has been named Jury President of 360 Lotus & Innova Lotus categories for the 2008 AdFest Awards. | FULL ARTICLE |
Lee | Cherisse Beh | Singapore | Oct 15, 2007Singapore - Curiosity, the third subsidiary of A Group of People (AGOP), launched in August and recently won new accounts such as the South Australian Government, the South Australian Tourism Commission, and Yellow Pages Singapore. | FULL ARTICLE |
Bunnies | Debbie Cai | Singapore | Oct 12, 2007The latest installment in the award-winning Sony Bravia TVC stable is one entitled 'Pyramids' and created by Singapore-based regional ECD for Y&R Brands, Rowan Chanen. | FULL ARTICLE |
World Acclaimed | Marcus Chhan | Singapore | Oct 11, 2007Singapore - Saatchi & Saatchi Singapore has finally landed the Tiger Beer local creative account, a decision widely speculated to happen as Saatchis Malaysia handles the brand's regional work. | FULL ARTICLE |
| Contributed Content | India | Oct 11, 2007India - PepsiCo has appointed BBDO India as its creative agency for 7UP. The account was previously managed by JWT and the agency also handled Pepsi's other brands. BBDO will start work proper on 1 Nov. | FULL ARTICLE |
| Staff Writer | Hong Kong | Oct 10, 2007Beijing - After several months of discussions, Chinese chocolate manufacturer COFCO LeConte Food has appointed BatesAsia Beijing as its strategy and creative agency. | FULL ARTICLE |
Siguier | Contributed Content | Japan | Oct 10, 2007Japan - Publicis Japan has consolidated most of its operations into Beacon Communications, a joint venture with partner Dentsu. | FULL ARTICLE |
| Cherisse Beh | Singapore | Oct 09, 2007Singapore - Dockers has launched a through-the-line Fall/Holiday campaign in the bid to reveal San Franciscan insights to bring it closer to its Asian consumers. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Oct 09, 2007Hong Kong - The Red Cross has launched a campaign to promote its first Hong Kong Humanity Award aimed at recognising individuals who displayed acts of compassion as well as to raise awareness of the spirit of humanity. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Oct 08, 2007Hong Kong - Out-of-home media has scored some of the strongest year-on-year increases in ad spend, with the MTR seeing a 22.5% increase and wall signages up by 24%, according to Admango. | FULL ARTICLE |
| Matt Eaton | Hong Kong | Oct 08, 2007National - A part advertiser-funded TV drama called "I Do" has been sold to more than 200 TV stations throughout China, with a major retailer signing on to the 20-part series. | FULL ARTICLE |
| Matt Eaton | Hong Kong | Oct 05, 2007Hong Kong - JCDecaux Texon and the Victorian City Restaurant Group, owners of East Ocean, have today launched an eye-catching outdoor campaign featuring more than 70 giant mechanical hairy crabs.
| FULL ARTICLE |
| Adaline Lau | Hong Kong | Oct 05, 2007Hong Kong - Hainan, China's smallest coastal province, has launched a global television advertising campaign, with Hainan Tourism signing an exclusive partnership with BBC World. | FULL ARTICLE |
| Staff Writer | Hong Kong | Oct 05, 2007Hong Kong - MTR has introduced a multimedia shopping guide providing advertisers with a platform to reach new customer segments, signing up Chow Sang Sang, Ajisen Raman and Marks & Spencer to use the new outdoor platform. | FULL ARTICLE |
Reynolds | Cherisse Beh | Singapore | Oct 04, 2007Singapore - StarHub has started trialling a new advertising service - created by mobile media agency Affle - enabling marketers to send out discount coupons to its subscribers. | FULL ARTICLE |
| Marcus Chhan | Singapore | Oct 04, 2007Singapore - Catapult Advertising has retained AXN's Amazing Race Asia creative account with a regional campaign expected to be rolled out for The Amazing Race Asia 2 towards the end of this year. | FULL ARTICLE |
Tony Hon | Contributor Content | Hong Kong | Oct 04, 2007 | FULL ARTICLE |
Picanto | Marcus Chhan | Singapore | Oct 04, 2007Singapore - Cycle & Carriage Kia has awarded Ace:Daytons Advertising the Kia Motors account for the Singapore market following a five-way pitch - three year incumbent for the business, Rapp Collins declined to pitch. | FULL ARTICLE |
| Adaline Lau | Hong Kong | Oct 03, 2007Hong Kong - Hong Kong consumers trust word-of-mouth recommendations more than other types of advertising ranging from newspaper and TV ads to branded websites and consumer-generated content, according to a Nielsen survey. | FULL ARTICLE |
|
|
|
Tweet