The art and science of connecting with consumers
Marketing-interactive.com

Latest Magazine Dot Archive dot Marketing Events dot Events Calendar dot Senior Appointments dot Tip off


ADVERTISING

Syndicate content

DBS handpicks Tribal DDB

Rayana Pandey | Singapore | Aug 31, 2010

Regional - DBS has appointed Tribal DDB as its Singapore and Hong Kong creative advertising agency of record following a competitive pitch between three shortlisted agencies.
more FULL ARTICLE

on.cc boosts financial content

Erica Ng | Hong Kong | Aug 31, 2010

Hong Kong - Oriental Press Group's on.cc has beefed up its financial website Money18 and launched a campaign to promote a new price prediction tool for all stocks listed in Hong Kong.
more FULL ARTICLE

Keppel Land hires DDB Guoan for eco-project

Matt Eaton | China – Beijing | Aug 30, 2010

Beijing - China's booming property market continues fuel agency revenues with Keppel Land the latest to appointed DDB Guoan to a new eco-friendly development, Seasons Park.
more FULL ARTICLE

Acer goes with Vibes in Singapore

Rayana Pandey | Singapore | Aug 27, 2010

Singapore - Taiwan-based desktop and laptop manufacturer Acer has appointed Vibes Communications as its creative agency for Singapore, following a competitive pitch.
more FULL ARTICLE

Euro RSCG wins Bohi branding duties

Erica Ng | China – Shanghai | Aug 27, 2010

Shanghai - Cooking oil brand Bohi has appointed Euro RSCG Shanghai as brand consultant as it sets off to become one of the top consumer brands in China.
more FULL ARTICLE

Bates 141 wins 3M's Filtrete branding duties

Erica Ng | China – Shanghai | Aug 26, 2010

Shanghai - 3M has appointed Bates 141 to handle the branding and creative duties for its home filtration products Filtrete, 3M's first product in China to directly target consumers.
more FULL ARTICLE

Microsoft bolsters regional Advertising team

Matt Eaton | Hong Kong | Aug 26, 2010

Regional - Richard Dunmall takes on an expanded role as VP of Microsoft Advertising Greater Asia Pacific and Americas as part of a series of changes to its regional team.
more FULL ARTICLE

BuzzCity opens up with Blackberry SDK

Deborah Joy | Malaysia | Aug 25, 2010

Malaysia - The launch of BuzzCity's latest Blackberry software development kit (SDK) will allow local developers and mobile advertisers to jump on board the in-app advertising bandwagon.
more FULL ARTICLE

P&G launches first branding push SEA

Elizabeth Low | Singapore | Aug 25, 2010

Singapore - Procter & Gamble has launched a "Thank You Mums" advertising campaign in Singapore in conjunction with the Youth Olympic Games.
more FULL ARTICLE

Lion overtakes GSK in ad spend

Erica Ng | Hong Kong | Aug 25, 2010

Hong Kong - Personal care brand Lion has become the top spending advertiser for July 2010 with most of its budget gone to the infamous ad for Systema Toothbrush.
more FULL ARTICLE

The Gate closes NTUC Link biz

Elizabeth Low | Singapore | Aug 25, 2010

Singapore - Advertising agency The Gate Worldwide has been appointed by NTUC Link to develop a year long social media strategy to drive member engagement for its LinkPoints loyalty program.
more FULL ARTICLE

Old Spice: Smells like a commercial Emmy

Via Adweek | Global | Aug 25, 2010

Los Angeles - Wieden + Kennedy won the Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards for its wildly popular Old Spice commercial.
more FULL ARTICLE

Online ads to outpace other categories

Via Adweek | Global | Aug 25, 2010

Global - Online advertising will continue to outpace overall ad spending, growing 14 percent next year to $51.9 billion, according to a new Borrell Associates forecast released today.
more FULL ARTICLE

UNICEF to sponsors, Get-On-Board

Deborah Joy | Malaysia | Aug 24, 2010

Malaysia – In conjunction with its upcoming 'Get On Board' campaign against child abuse, The United Nations Children’s Fund (UNICEF) is on the look-out for media partners and corporate sponsors to sign on in support of the initiative.
more FULL ARTICLE

Barclays SG Open tees off with iris

Elizabeth Low | Singapore | Aug 24, 2010

Singapore - The Barclays Singapore Open has appointed iris as its creative agency to handle all its above the line communications and campaign activation.
more FULL ARTICLE

NTU team
NTU team

NTU sweeps Crowbars 2010

Elizabeth Low | Singapore | Aug 24, 2010

Singapore - This year's Crowbar Awards was largely dominated by the Nanyang Technological University students, bagging Best of Category awards and winning Best of Show with a film entry titled "Epiphany".
more FULL ARTICLE

Yakult active in driving brand loyalty

Erica Ng | China – Shanghai | Aug 24, 2010

Shanghai - As a well-established probiotic product in China, Yakult has launched a campaign to remind consumers the benefits of drinking it regularly and reinforce brand loyalty.
more FULL ARTICLE

SPE Networks rides on Astro

Deborah Joy | Malaysia | Aug 23, 2010

Malaysia – SPE Networks Asia will introduce its English general entertainment channel, AXN Beyond HD, from 30 August in partnership with Astro and is targeting advertisers with a focus on electronics and FMCG brands.
more FULL ARTICLE

HKTB gains from summer marketing push

Erica Ng | Hong Kong | Aug 23, 2010

Hong Kong - The Hong Kong Tourism Board appears to be reaping the fruits of its HK$42 million summer marketing campaign as visitor arrivals to Hong Kong reached the highest ever single-month level in July.
more FULL ARTICLE

Mudra bags Huawei's creative biz

Via afaqs | India | Aug 23, 2010

India - Mudra Group has won the creative duties for Huawei, the telecom solutions provider, following a multi-agency pitch.
more FULL ARTICLE

Microsoft eyes three shops for global B2B

Via Adweek | Global | Aug 23, 2010

Global - Three agencies are preparing for final presentations in Microsoft's review of global creative duties on its business-to-business account, sources said.
more FULL ARTICLE

Shiroku bags Tutti Frutti & Prasarana

Deborah Joy | Malaysia | Aug 20, 2010

Malaysia – Shiroku Production has been named Tutti Frutti Frozen Yogurt Malaysia’s creative agency-of-record while also having picked up Syarikat Prasarana Negara’s creative business following a competitive review held recently.
more FULL ARTICLE

Ogilvy scores with Nike's AFF Cup duties

Rayana Pandey | Singapore | Aug 20, 2010

Singapore - Nike has appointed Ogilvy & Mather Advertising as its creative agency for the upcoming AFF Cup 2010, sources have told Marketing.
more FULL ARTICLE

TBWA bags Yatra's US$4m creative account

Staff Writer | India | Aug 20, 2010

India - Travel website Yatra.com has awarded its US$4 million creative account to TBWA\India's Gurgaon branch, following a multi-agency pitch that included incumbent Rediffusion Y&R.
more FULL ARTICLE

Apple closes quattro ad net to focus on iAd

Via Adweek | Global | Aug 20, 2010

Global - Apple is withdrawing from its ad network business that places ads across multiple mobile platforms in favor of concentrating on its iAd network that works only on Apple devices.
more COMMENTS (0) more FULL ARTICLE


BBH turns the spotlight on Surf

Deborah Joy | Malaysia | Aug 19, 2010

Regional – BBH Asia Pacific has created two new television commercials as part of Unilever’s marketing campaign to launch Surf, one of its global detergent brands into 3 of SE Asia’s key regional markets including Thailand, Indonesia, and Malaysia.
more FULL ARTICLE

Tan & Yong
Tan & Yong

Clear Channel restructures sales team

Kristie Thong | Singapore | Aug 19, 2010

Singapore - Clear Channel Singapore has hired Sharon Tan and Stella Yong as group sales managers and Kevin Lum as account manager as part of the firm's sales and marketing restructure.
more FULL ARTICLE

AirAsia gets Real People with Real Stories

Deborah Joy | Malaysia | Aug 18, 2010

Malaysia - In conjunction with its regional branding campaign themed Real People, Real Stories, AirAsia has rolled out a rigorous marketing push involving various media platforms which is being executed across several stages.
more FULL ARTICLE

Eye on neuro-imaging for insight

Deborah Joy | Malaysia | Aug 18, 2010

Global – Out-of-home media operator, Eye has opted to employ neuro-imaging research technology to execute a multi-format and multi-country study across its advertising network.
more FULL ARTICLE

Wenkart
Wenkart

RockYou picks Spiral Media as sales partner

Elizabeth Low | Singapore | Aug 18, 2010

Regional - RockYou, a social games creator and distributor, has sealed a deal with Spiral Media to represent the brand in Singapore, Indonesia and Malaysia.
more FULL ARTICLE