Advertising

Hong Kong - WE Marketing Group has managed to retain the Kjeldsens account after 30 years of business relations, laying out several TVCs to capture the Mid-Autumn Festival in Hong Kong and China.

Hong Kong - Chemical manufacturing group BASF has aligned its global media and advertising duties with the McCann Worldgroup, with Wieden & Kennedy in Amsterdam acting as its creative partner.

Singapore - Vaseline continues its "Life of Skin" campaign launched in March this year with a 5th installment named "Designer", created by Bartle Bogle Hegarty (BBH) APAC.

Singapore - McDonald's has launched a DDB-created campaign on the JCDecaux network to promote its all-day McDelivery services.

Regional - AdFest has revealed "Made In Asia" as its theme for next year's event, which will also double as the festival’s permanent tagline.

Shanghai - With business operations expanding at Ortus Group, the company has created a new senior creative management layer, appointing George Hu and Victor Lee to the creative roles.

Singapore - BBH APAC's CD Todd Waldon leaves to join M&C New Zealand as ECD while the company restructures its creative department to accommodate new business wins.

Shanghai - WPP has taken a minority 12.8% stake in Chinese in-game advertising group IGA Limited, the parent company of InGame Ad Interactive Technology.

Korea - Forbes has appointed YJP & Valued Media as its advertising representative firm in Korea, replacing Will Communications, to represent Forbes, Forbes Asia, ForbesLife and ForbesLife Executive Women.

Hong Kong - Samsung is feeding an advertising campaign on on.cc with interactive elements to promote its LCD TV product.

Global - On top of Iris's current remit of handling Adidas retail campaigns, the agency will now be assuming the lead creative role on the sportswear company's running work worldwide, extending the global relationship.

Malaysia - The Malaysia International Islamic Financial Centre (MIFC) has launched a global communications campaign that aims to project Malaysia as a leading Islamic financial hub.

Singapore - Baron's Strong Brew has launched a BBDO-created above-the-line campaign named "Commands Respect".

Hong Kong - Western Union has selected Publicis Hong Kong as its first ever global advertising agency, tasked to align the global brand in each of the 200 countries the newly independent company operates in.

Singapore - Inbev's Stella Artois is calling for suitors to work on its ad business following the resignation of Lowe Worldwide from the beer account after 26 years.

Beijing - China has registered a 17% increase in ad spend for the first half of 2008 compared to the same period in 2007, reaching a total of RMB 244.9 billion, according to the latest Advertising Information Services report from Nielsen.

Malaysia - In a bid to establish strong brand credibility and positioning, Esso and Mobil have successfully launched an OMD-conceptualised TV programme riding on the concept of a treasure hunt.

Singapore - The Secret Little Agency (TSLA) has been appointed as lead creative agency for *scape, a S$40 million investment by the Ministry of Community Development, Youth and Sports, and the Totalisator Board.

Hong Kong - McDonald's has rolled out a marketing campaign as the official fast food restaurant of the Olympic Games, sending a crew of 11 employees to work at the McDonald's restaurant in the Olympic village.

Malaysia - Mamee Double-Decker has deployed the Naga DDB-created "Mamee Rescue Squad" to promote three new spicy variants of Mamee instant noodles.

Hong Kong - American swimmer and Olympic gold medalist Michael Phelps has become a gold symbol for Visa's global advertising campaign "Go World", in a TVC which ran on NBC network in the US.

Singapore - Educational institution Informatics has appointed Saatchi Lab to its media and creative account.

Malaysia - Genting Resorts World's creative account has come into play, as the company announced today it has retained Starcom MediaVest to its regional media account.

Malaysia - Tesco has named retail media specialist, Magiqads as exclusive media agency to manage and sell media space within it's hypermarkets and retail spaces in Malaysia.

Malaysia - In a bid to regulate the US$1.6 billion advertising industry, Malaysia's Advertising Standards Authority (ASA) has revised the code of conduct which requires ads to be legal, decent and not racist.

Hong Kong - Asia's first Digital Escalator Crown Bank, a digital advertising platform, will be travelling with Hong Kong MTR passengers along the escalator around the clock starting today.

Beijing - China Mobile has rolled out a TVC with the theme "invention" as part of the Olympics campaign featuring Chinese inventions from the printing press, tea, silk to gun powder.

Singapore - Eight agencies have presented credentials and creative work to Tan Chong International, which represents Subaru Motor Image locally, during a closed door pitch.

Hong Kong - Inspired by sprinter Usain Bolt's print campaign, Puma has kicked off a series of marketing activities around the Olympics, including a fashion show.