ADVERTISING
| Rayana Pandey | Singapore | Aug 31, 2010Regional - DBS has appointed Tribal DDB as its Singapore and Hong Kong creative advertising agency of record following a competitive pitch between three shortlisted agencies. | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 31, 2010Hong Kong - Oriental Press Group's on.cc has beefed up its financial website Money18 and launched a campaign to promote a new price prediction tool for all stocks listed in Hong Kong. | FULL ARTICLE |
| Matt Eaton | China – Beijing | Aug 30, 2010Beijing - China's booming property market continues fuel agency revenues with Keppel Land the latest to appointed DDB Guoan to a new eco-friendly development, Seasons Park. | FULL ARTICLE |
| Rayana Pandey | Singapore | Aug 27, 2010Singapore - Taiwan-based desktop and laptop manufacturer Acer has appointed Vibes Communications as its creative agency for Singapore, following a competitive pitch. | FULL ARTICLE |
| Erica Ng | China – Shanghai | Aug 27, 2010Shanghai - Cooking oil brand Bohi has appointed Euro RSCG Shanghai as brand consultant as it sets off to become one of the top consumer brands in China. | FULL ARTICLE |
| Erica Ng | China – Shanghai | Aug 26, 2010Shanghai - 3M has appointed Bates 141 to handle the branding and creative duties for its home filtration products Filtrete, 3M's first product in China to directly target consumers. | FULL ARTICLE |
| Matt Eaton | Hong Kong | Aug 26, 2010Regional - Richard Dunmall takes on an expanded role as VP of Microsoft Advertising Greater Asia Pacific and Americas as part of a series of changes to its regional team. | FULL ARTICLE |
| Deborah Joy | Malaysia | Aug 25, 2010Malaysia - The launch of BuzzCity's latest Blackberry software development kit (SDK) will allow local developers and mobile advertisers to jump on board the in-app advertising bandwagon. | FULL ARTICLE |
| Elizabeth Low | Singapore | Aug 25, 2010Singapore - Procter & Gamble has launched a "Thank You Mums" advertising campaign in Singapore in conjunction with the Youth Olympic Games. | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 25, 2010Hong Kong - Personal care brand Lion has become the top spending advertiser for July 2010 with most of its budget gone to the infamous ad for Systema Toothbrush. | FULL ARTICLE |
| Elizabeth Low | Singapore | Aug 25, 2010Singapore - Advertising agency The Gate Worldwide has been appointed by NTUC Link to develop a year long social media strategy to drive member engagement for its LinkPoints loyalty program. | FULL ARTICLE |
| Via Adweek | Global | Aug 25, 2010Los Angeles - Wieden + Kennedy won the Emmy for Outstanding Commercial at the Creative Arts Primetime Emmy Awards for its wildly popular Old Spice commercial. | FULL ARTICLE |
| Via Adweek | Global | Aug 25, 2010Global - Online advertising will continue to outpace overall ad spending, growing 14 percent next year to $51.9 billion, according to a new Borrell Associates forecast released today. | FULL ARTICLE |
| Deborah Joy | Malaysia | Aug 24, 2010Malaysia – In conjunction with its upcoming 'Get On Board' campaign against child abuse, The United Nations Children’s Fund (UNICEF) is on the look-out for media partners and corporate sponsors to sign on in support of the initiative. | FULL ARTICLE |
| Elizabeth Low | Singapore | Aug 24, 2010Singapore - The Barclays Singapore Open has appointed iris as its creative agency to handle all its above the line communications and campaign activation. | FULL ARTICLE |
NTU team | Elizabeth Low | Singapore | Aug 24, 2010Singapore - This year's Crowbar Awards was largely dominated by the Nanyang Technological University students, bagging Best of Category awards and winning Best of Show with a film entry titled "Epiphany". | FULL ARTICLE |
| Erica Ng | China – Shanghai | Aug 24, 2010Shanghai - As a well-established probiotic product in China, Yakult has launched a campaign to remind consumers the benefits of drinking it regularly and reinforce brand loyalty. | FULL ARTICLE |
| Deborah Joy | Malaysia | Aug 23, 2010Malaysia – SPE Networks Asia will introduce its English general entertainment channel, AXN Beyond HD, from 30 August in partnership with Astro and is targeting advertisers with a focus on electronics and FMCG brands. | FULL ARTICLE |
| Erica Ng | Hong Kong | Aug 23, 2010Hong Kong - The Hong Kong Tourism Board appears to be reaping the fruits of its HK$42 million summer marketing campaign as visitor arrivals to Hong Kong reached the highest ever single-month level in July. | FULL ARTICLE |
| Via afaqs | India | Aug 23, 2010India - Mudra Group has won the creative duties for Huawei, the telecom solutions provider, following a multi-agency pitch. | FULL ARTICLE |
| Via Adweek | Global | Aug 23, 2010Global - Three agencies are preparing for final presentations in Microsoft's review of global creative duties on its business-to-business account, sources said. | FULL ARTICLE |
| Deborah Joy | Malaysia | Aug 20, 2010Malaysia – Shiroku Production has been named Tutti Frutti Frozen Yogurt Malaysia’s creative agency-of-record while also having picked up Syarikat Prasarana Negara’s creative business following a competitive review held recently. | FULL ARTICLE |
| Rayana Pandey | Singapore | Aug 20, 2010Singapore - Nike has appointed Ogilvy & Mather Advertising as its creative agency for the upcoming AFF Cup 2010, sources have told Marketing. | FULL ARTICLE |
| Staff Writer | India | Aug 20, 2010India - Travel website Yatra.com has awarded its US$4 million creative account to TBWA\India's Gurgaon branch, following a multi-agency pitch that included incumbent Rediffusion Y&R. | FULL ARTICLE |
| Via Adweek | Global | Aug 20, 2010Global - Apple is withdrawing from its ad network business that places ads across multiple mobile platforms in favor of concentrating on its iAd network that works only on Apple devices. | COMMENTS (0) FULL ARTICLE |
| Deborah Joy | Malaysia | Aug 19, 2010Regional – BBH Asia Pacific has created two new television commercials as part of Unilever’s marketing campaign to launch Surf, one of its global detergent brands into 3 of SE Asia’s key regional markets including Thailand, Indonesia, and Malaysia. | FULL ARTICLE |
Tan & Yong | Kristie Thong | Singapore | Aug 19, 2010Singapore - Clear Channel Singapore has hired Sharon Tan and Stella Yong as group sales managers and Kevin Lum as account manager as part of the firm's sales and marketing restructure. | FULL ARTICLE |
| Deborah Joy | Malaysia | Aug 18, 2010Malaysia - In conjunction with its regional branding campaign themed Real People, Real Stories, AirAsia has rolled out a rigorous marketing push involving various media platforms which is being executed across several stages. | FULL ARTICLE |
| Deborah Joy | Malaysia | Aug 18, 2010Global – Out-of-home media operator, Eye has opted to employ neuro-imaging research technology to execute a multi-format and multi-country study across its advertising network. | FULL ARTICLE |
Wenkart | Elizabeth Low | Singapore | Aug 18, 2010Regional - RockYou, a social games creator and distributor, has sealed a deal with Spiral Media to represent the brand in Singapore, Indonesia and Malaysia. | FULL ARTICLE |
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