MEDIA

Global - Advertisers are increasingly looking for search marketing agencies as they invest significantly more into digital marketing according to a survey by The World Federation of Advertisers.

Beijing - MPG China has been awarded media buying business for Hyundai and Kia's imports models, with billings tipped at around US$100 million.

Singapore - AETN All Asia Networks has promoted Michele Schofield to senior vice president of programming & marketing, and Hazel Yap to director of marketing communications.

Singapore - National Environmental Agency of Singapore (NEA) has launched an integrated campaign for its ‘Clean and Green Singapore' initiative.

India - Gaming, Twitter and Facebook zones were a common sight throughout the 11th Auto Expo, in India that ran from 5-11 January in New Delhi.

Regional - DT Communications wins Swarovski's biz, ATV rides with Touchmedia, CTE gets on SingTel's Mio TV plus more.

Hong Kong - Online travel site Zuji has appointed Initiative its media agency as it prepares a marketing push to coincide with Chinese New Year.

India - As a part of its annual review, Reliance Communications has realigned its media duties, appointing MEC as the agency for all businesses, with OMD managing the corporate media mandate for the ADA Group.

Germany - In the latest move towards digital expansion, Dow Jones has launched The Wall Street Journal Deutschland, a German-language news site.

Role Description: You will drive the advertisement sales for the the magazines titles by sourcing for new advertisers and growing the existing market share.

Global - Tourism Ireland is urging potential visitors to ‘Jump into Ireland' via its new global ad campaign.

Singapore - Cosmetics and beauty brand L'Oreal has called a review of media agencies in Singapore, multiple sources have told Marketing.

Beijing - Herbal skin care brand Herborists has appointed UM China its media agency in hopes of strengthening its brand image.

UK – Ink Publishing has announced that the company is re-launching Airline Retail News, a targeted, niche publication targeted at retail, food and beverage decision makers.

Regional - SMG and Singapore Poly ink deal, SUTD launches film for women, Hello! Revamps for the New Year plus more.

Singapore - Jakarta-based MPG Media is launching a new fashion magazine Nylon Singapore, focusing mainly on fashion and music offering advertisers a platform to connect with young women aged 18-35.

Hong Kong - Celestial Pictures, Lionsgate and Saban Capital Group have formed a strategic alliance to create Celestial Tiger Entertainment, a media company focused on branded pay TV channels, content creation and distribution across Asia.

As a marketer of a brand working with a media agency, which media gives you the best returns? 2011’s Nielsen Media Index has the answers.

It’s not only the marketing and advertising world that social media has taken by storm. The Catholic Church has also taken to the internet to keep its followers updated with all the latest news.

The world of in-flight media is in the midst of a radical change – the tradition of pulling an in-flight magazine from the seat pocket may be coming to an end. Erica Ng reports.

Regional - Yahoo is tipped to be mulling a sale of its Asian assets in a deal worth approximately US$17 billion, say global reports.

Singapore - Media Development Authority (MDA) has awarded SPH UnionWorks the tender to run the new radio station 92 FM, targeting women and family, which will launch in the second half of 2012.

Hong Kong - Eight Partnership has moved further into iPad content production, launching Hang Lung Properties' i66 magazine for iPad, with editorial, video and interactive elements.

Beijing - The piracy battle between China's two biggest online video-streaming sites is escalating as Youku filed a copyright infringement lawsuit against key rival Tudou.

Global - The New York Times Company is in "advanced" talks to sell 16 of its regional newspapers in a deal worth US$145m, as the company looks to focus on its core newspaper business

Hong Kong - CASBAA has lauded Australian police for a dramatic raid on a pirate TV syndicate operating in Australia via high-capacity internet servers based in China.

India - LinkedIn has further strengthened its leadership team with the appointment of Hetal Sonpal as director, strategic sales, for India.

Shanghai - SanDisk has awarded OMD China its US$5 million media business in a three-way pitch, covering all media buying and planning duties.

Regional - In a strategic move, media intelligence company MediaBanc has merged with Media Monitors Group to provide its Southeast Asian clients access to a broader range of products.

Australia - The Audit Bureaux of Australia has launched a tool allowing advertisers and media buyers to protect themselves by checking out publications' audit data.