Marketing

Hong Kong - This might not be the first time The Body Shop has launched a fragrance, but head of brand & values Vivian Sun argues Love Etc is the first product line to focus on emotion.

Hong Kong - After almost a year of staff retrenchments, a new survey shows hiring expectations are rising sharply, with Hong Kong leading all Asian markets.

Regional - Thai hotel management company Amari is set to undergo a corporate growth strategy which includes a rebranding and $2 million of new consumer and trade marketing activity.

Singapore - The Health Promotion Board with the help of DDB has launched an anti-smoking campaign targeting women.

Singapore - Microsoft has today unveiled its biggest marketing push of the year in Singapore, an extensive multi-faceted campaign for its new product Windows 7 as part of the global launch.

Malaysia - Omnicom Media Group (OMG) has appointed Pulse as its strategic partner for its research projects throughout Asia Pacific.

Regional - Word of mouth marketing agency Vocanic has picked up work with Malaysian teclo Digi and Singapore men's magazine August Man.

Singapore - Anlene has launched a "Cheers to Strong Bones" campaign, marking yesterday's World Osteoporosis Day 2009, which features its brand ambassador Michelle Yeoh.

Global - Google is sometimes labeled a one-trick pony with its success in search. But if the company is gearing up for a big second act, it's likely to take place on the mobile-technology stage.

Singapore - Two Singaporeans - PR professional Cheryl Neo and marketer Genevieve Tan - have made the semi-finals of the ‘Best Job in the World'-inspired Ultimate Thailand Explorers competition.

Hong Kong - Esprit has found success in its consumer generated campaign to find the star of its winter ad campaign, with close to 700 people and five dogs taking part in the exercise.

Hong Kong - Samsung Electronics Hong Kong has launched a roadshow called Samsung Mobile Live aimed at exposing customers to its latest range of smartphones.

Singapore - Nanyang Polytechnic has called for a pitch looking for an advertising agency for its campaigns, including those for its annual Open House and Joint Admission Exercise in January next year.

Singapore - Singapore Exchange and Singapore Press Holdings have signed an agreement to develop a free financial portal with combined news and information, targeted for launch in the second half of 2010.

Hong Kong – Despite a swag of new entrants in Marketing magazine’s annual Agency of the Year survey, Ogilvy has continued to dominate, taking out the Digital, Creative, PR and Direct categories.

Malaysia - Nestle Professional has launched a new brand architecture and visual identity for Nescafe in a bid for a bigger slice of Malaysia's out-of-home business segment currently valued at RM11.2 billion.

Jack Morton's rollercoaster relationship with Agency of the Year has turned in its favour this year, climbing from sixth in 2008 to lead the 2009 field from the front.

As a marketing channel, email has proved to be critical as consumers embrace digital media and marketers adopt a more personal approach to communications.

After hovering in the top three for the past several years, WPP's branding consultancy Landor has clawed its way to the top, taking out the 2009 branding category with a convincing 9.09% of client recommendations.

With the Beijing Olympics well and truly behind us, sports marketing agencies have returned their feet to the ground, but with the Asian Games, Rugby Sevens, Cricket Sixes and a healthy dose of golf hitting our shores, there's still plenty opportunity.

Malaysia – As part of a global effort, Absolut Vodka is tapping on local artists to promote love through its "Absolut Love" campaign which launched yesterday.

After nipping at the heels of The Nielsen Company for the past two years, Synovate has pulled the rug from the research giant to claim the title as Hong Kong’s most preferred research partner.

After nipping at the heels of The Nielsen Company for the past two years, Synovate has pulled the rug from the research giant to claim the title as Hong Kong’s most preferred research partner.

They’re fickle, they’re paradoxical and they just might be the hardest demographic to reach. So how do you effectively engage with 14-21-year olds, and which brands are finding a way through? John Davidson reports.

India - Hindustan Unilever has selected 11 'ordinary' women to front a major campaign for its premium soap brand Dove, after receiving more than 4,500 responses to its campaign.

Hong Kong - Despite the growth of digital cameras and Polaroid's bankruptcy woes, the brand that is synonymous with instant photography has announced its return to market in a big way.

Singapore - Shell has launched a large marketing push in Singapore to promote its new economic fuel product.

Singapore - OCBC Cycle Singapore has unveiled a marketing push, created by The Upper Storey, to promote next year's event, which centres around sharing riders' experiences and will see one rider front its ad campaign.

Singapore - Parkway Health has appointed TNBT's Crush Advertising and rolled out a branding push dubbed to showcase the sub-brand for Parkway Health's Nursing.

Singapore -XM Asia has created a ‘Dreamship Builder' website for global cruise brand Royal Caribbean International as part of its ongoing ‘Nation of Why Not' brand campaign running across Asia.