Marketing

Hong Kong - Langham Hotels International has stepped up its mobile marketing efforts, launching a voice-enabled iPhone application called Langham Touch.

Hong Kong - Edelman has made two senior appointments in its technology practice in Hong Kong as part of a plan to grow its share of the fast-growing sector.

Singapore - Our Singapore office is closing today for the Christmas break. We'll be back bright and early on 4 January 2010 with more breaking news stories and full coverage of what's happening in the industry.

In the US digital agencies are transforming from simple to web gurus to leading the overall brand strategy for their clients. Euan Wilcox, business director of The Upper Storey, explains why most digital outfits in Asia are not ready to take this step and how size and talent is key to this eventual evolution. Do you agree? COMMENT NOW

Singapore - Guinness has launched a new above-the-line campaign, developed by BBDO/Proximity Singapore, for the Asian market.

Regional - Yahoo! has launched a new homepage that combines its own content with that of others including a number of new social networking applications.

India - Sports brand Nike has recently launched an outdoor campaign for the Nike Sportswear collection, which includes Airmax 90, Cortez, The Nike Dunk, NSW Tee, Eugene Track Jacket and Windrunner.

Hong Kong - Fluid Hong Kong were celebrating last night as they took the glory in the 2009 Agency Pub Quiz Challenge held at Box Thai in Hong Kong's Central district and sponsored by BBC World News, BBC.com and BBC Knowledge.

Hong Kong - The Standard Chartered Private Bank has dipped its toes into the custom publishing arena, to deepen its existing client relationships and support new client activity.

Regional - Consumers across the region are approaching the next six months with optimism, concluded the latest MasterCard Worldwide Index of Consumer Confidence.

Hong Kong - Influential online restaurant guide Openrice.com is hoping to bring a more international flavour to its website with the launch of its English-language offering.

India - Having already hired a country manager, LinkedIn has now officially set up its India office in Mumbai, the first in the Asia Pacific region.

Malaysia - Goodyear has told A+M this weekend's sponsorship of the Formula Drift Malaysia 2009 competition is part of the brand's commitment to promoting motorsports globally.

Malaysia - Theme park, Sunway Lagoon has launched a marketing push to promote its new "Nite Park" concept which will operate throughout the festive holiday until 3 January 2010.

Hong Kong - The stage is set for the 2009 Agency Pub Quiz Challenge which will be held tonight at Box Thai in Hong Kong's Central district.

Singapore - The consulting arm of OgilvyOne, along with its extremely knowledgeable client Bonnie Datta from the EDB, were celebrating last night as they took the glory in the 2009 Agency Pub Quiz Challenge held at the Bellini Room in St James Power Station and sponsored by BBC World News, BBC.com and BBC Knowledge.

Malaysia – Procter & Gamble (P&G) has had its potato crisp brand Pringles certified by Malaysia's Halal authority JAKIM.

Role Description: Reporting to the Executive Vice President, Asia Pacific, the Managing Director will be overall responsible for leading the China team, management and operations of the China business.

Singapore - The Asian Food Channel (AFC) has launched its first retail store, AFC Kitchen Studio at Orchard Central offering viewers up-to-date culinary products, gadgets and a new platform to engage with them.

Singapore - The adidas Sundown Marathon is returning for 2010 and looks set to attract huge numbers, largely thanks to a revamped website and a well worked social media strategy.

Regional - Integrated marketing agency iris has appointed Rebecca Cox to the newly created role of head of business development for Asia Pacific.

Malaysia – McDonald’s has brought its year end highlight known as the Prosperity burger back which it targets to lift sales by as much as 30% from now till February 2010.

Malaysia - Citibank has launched a series of testimonial-themed television commercials to back its position in the credit card market.

Malaysia - Accenture's decision to cut Tiger Woods from all marketing globally following his highly publicised sex scandal makes sense in Malaysia, branding experts tell A+M.

Singapore - TVMobile, the free-to-air mobile digital television, will cease its broadcast transmission with effect from 1 January 2010.

Singapore - The stage is set for Marketing's inaugural 2009 Agency Pub Quiz Challenge which will be held tonight at the Bellini Room at the St James Power Station in Singapore. A total of 11 agencies will be participating, fighting it out for supremacy in a no-holds-barred quest for intellectual glory.

Malaysia - The Coffee Bean & Tea Leaf has launched an online ordering system to help boost the brand as well as sales revenues for 2010.

Regional - As Cerebos looks to up its marketing efforts on its traditional product Bird's Nest it is looking at new platforms to get the message across Asia Pacific.

India - In a newly created position at Apollo Tyres India, Marc Lutyen has been appointed chief marketing officer and will look after the global marketing efforts of Apollo's key product brands.

With Accenture's announcement this weekend that it has dropped Tiger Woods as its marketing pitchman, analysts are questioning whether others will soon follow suit.