Marketing

Singapore - Carlsberg engages music lovers, SilverKris picks SPH, BBC focuses on the middle classes plus more.

Singapore - Got a brilliant social media marketing idea? Here's how to make sure it doesn't go horribly wrong.

Singapore - The one horror agencies face is clients asking for rock-bottom prices. And stories can be simply outrageous. Here’s one client we caught in the act.

Role Description - The right candidate must possess good communication skills, creativity, and be a team player with a genuine interest in F&B and lifestyle fields.

Philippines - Google Philippines Country manager Narciso Reyes clarifies top myths and facts every business going online should be aware of before they that the digital plunge.

Philippines - Canon Philippines has revitalized what was once a photo contest into a full blown corporate social responsibility (CSR) advocacy aimed at nation building.

Hong Kong - Yahoo and Millward Brown have signed a deal to evaluate the impact of digital advertising on brands.

Hong Kong – Even if they don’t make complete sense, luxury brands like Cartier, Louis Vuitton and Dior are pushing into branded micro-films. But why?

Global – A new Kraft campaign that leaves little to the imagination has enraged a group of conservative mothers across the US.

Singapore - Clients can be great, but some of the bad ones seem to have walked right out of an agency's nightmare. We picked up 10 terrible things said to agencies.

Philippines - The clincher is how Yahoo! Philippines can grow revenues with an event that is virtually free.

Hong Kong – The American fashion brand lands Hong Kong digital agency.

Global - Charles Saatchi, co-founder of advertising agency Saatchi & Saatchi, got in trouble over pictures of him repeatedly grabbing celebrity wife Nigella Lawson. Was it a 'playful tiff' or act of violence?

Singapore - As a nation, Singapore has long been criticised as being a creativity void, deplete of any good brands. BreadTalk's founder George Quek answers the criticism.

Malaysia – Hashtags finally made its way to Facebook last week. Here are the top hashtags advertising folks are going nuts about.

Singapore - iProspect gets SEO lead, PurpleClick appoints enterprise sales head, Wing Tai's makes social queue for new brand plus more.

Malaysia - Executive editor of the Star Publications jumps ship to the Redberry Group as director of special projects.

Role Description - As sales manager, you will be primarily responsible for achieving your set sales targets.

Malaysia - Its first Asian drive-thru service in Johor Bahru aims to bolster sales by at least 20%.

Hong Kong - For the fourth consecutive year, Next Media's Next magazine has taken Overall Magazine of the Year the annual Magazine of the Year Awards.

Philippines - PLDT Group tightens its grip on print media by securing a controlling stake in Businessworld, the country's oldest business newspaper.

Global - Father's Day weekend was just over - here's how some clever brands made the best of the occasion.

Malaysia – Mass exodus at The Malaysian Insider leaves the company with one sales person and three in editorial. What caused such a shake up?

Global – The hotel group is set to roll out the carpet for Generation Y later today.

Singapore – Setting up a room smack in the centre of Raffles place may not sound attractive but checkout how this stay-cation stunt surprised Singaporeans.

Malaysia – Working in digital, creative and marketing agencies? Here's what you need to know about your salary.

Singapore - The National Environment Agency steps up its marketing efforts as dengue cases rise. But how big a role can marketing play in curbing the issue?

Role Description - As associate category lead, you will be responsible for providing regional perspective and support between the client regional office and local teams.

Philippines - Rather than focusing on merely how frontliners interact, TeamAsia recommends brands should pay close attention if employees are motivated and happy first

Philippines - The new broadcasting partner will help FOX have better control on programming which it plans to customize for local audiences.