Marketing

Singapore - Dove has combined online, TV and out-of-home media to launch its new Daily Treatment Conditioner in Singapore.

Hong Kong – British chocolate maker Cadbury will launch its famed "Eyebrows" TV commercial in Hong Kong from tomorrow, ahead of an overhaul of its product packaging.

Malaysia - It remains unclear as to what level of association Chivas will have with the Akon Freedom Beach '09 Concert when it plays on the newly set 24 October 2009 date following its postponement this week.

Singapore - MEC Access, the sport, entertainment and cause marketing arm of Mediaedge:cia is supporting the first Asian Youth Games Singapore.

Singapore - Guinness is tapping into the power of social media as part of its 250th anniversary celebrations, launching ‘The Search for Singapore's Most Remarkable Arthur' with Facebook at the forefront of the campaign.

The Gang founder and director Richard Johnson outlines three rules marketers should follow when approaching the world of social networking.

Malaysia - F&N Dairies has appointed Creative Juice\Sil to market its Ideal Evaporated Milk product through a reality TV contest.

Hong Kong - Media agencies took their competitive streak to another level on Friday as they battled it out in the bowling alley for Marketing magazine's first Media Agency Bowling Challenge.

Malaysia - CIMB Bank has collaborated with Maxis for a campaign which lets Hotlink subscribers top up prepaid phone credits on the CIMB Clicks portal as well as through ATMs to stand a chance to win a Ducati 1098 Super Bike grand prize.

Jeff Zweig (Web Guru Asia) recently released his list of Asia's Top 50 people ranked by Twitter followers. According to his stats, people from 11 different countries made the list which goes to show how universally popular the service has become.

Guangzhou – Korea's tourism board has stuck a deal with News Corporation's STAR, launching a series of events to promote Korean culture and food across China.

Regional - Neil Hudspeth, Asia Pacific chief executive of The Brand Union, has left the agency.

Singapore - Singaporean PR and marketing outfit Alchemy Consultancy has picked up two new clients, including one which returns to the agency after its contract came to an end last December.

Singapore - The Body Shop will be pushing its green marketing credentials next month when it launches its new flagship store at ION Orchard.

Malaysia - A week into the launch of the "Visa Debit Spend & Win" campaign has already seen over 3,000 messages sent via SMS for the opportunity to win one of three Perodua Myvi cars up for grabs.

Malaysia - AirAsia is banking on the three-time National Football League (NFL) Super Bowl champions, Oakland Raiders to be the catalyst for the brand's global ambitions.

Singapore - Chivas Regal has teamed up with Imaginings to open an experiential restaurant bar in Singapore, titled KPO, allowing greater interaction for consumers with the brand.

Malaysia - Fisherman's Friend recently launched a social media marketing campaign involving comedian Afdlin Shauki, which gave participants the chance to land a role with the actor in his next movie.

Hong Kong - Online travel news portal TravMedia has partnered with more than 400 Asian travel companies as part of its plan to strengthen its presence across Asia Pacific and Greater China.

By now we've all heard about the ongoing ESPN Star Sports (ESS) Mega Cup Promotion which gives brands a chance to own an FA Cup regional broadcast sponsorship.

Regional - As part of its association with the Asia Pacific Screen Awards, CNN is seeking submissions from viewers for their photos or videos that best represent Asia Pacific cultural diversity to feature in a new global ad campaign.

Malaysia - AirAsia announced today it would abolish the administration fee from its fare structure, a move which will see the company lose as much as RM400 million a year.

Regional - LG Electronics has partnered with National Geographic Channel to launch a new campaign to encourage viewers across SE Asia to watch High-Definition (HD) TV quality programmes.

Hong Kong - Local mobile service provider One2free has stuck a partnership with Octopus, allowing users to gain access to a range of benefits.

Singapore - Puma Golf has signed on as the main sponsor of this year's Her World Golf Challenge, which gets underway this Friday at Sentosa.

Singapore - Ink Publishing is calling on brands to support a charity football event it has organized for Beyond Social Services in Singapore.

Beijing – Chinese sportswear band ANTA has beat international sports giant adidas as the sportswear sponsor of China's Olympic Committee for the next four years.

Times may be tough right now, but that hasn't stopped luxury jewellery brand Luca Carati from officially making its debut in Malaysia this week at a launch event at the Hilton Hotel, Kuala Lumpur.

Malaysia - Honda Malaysia's successful marketing experiment integrating Facebook with Honda City fans across the nation continues with a stopover in Pahang this weekend.

Shanghai - Havas Media, a unit of MPG, has appointed Thomas Wong, former Carat CEO for China as CEO of the agency to lead its key operations in Greater China.