Marketing

Malaysia - Edelman's secret to success is to look beyond the promotional activity in a campaign, the PR agency has revealed following its recent wins at the Malaysia PR Awards 2008.

Malaysia – While the economy spiralling downwards, the PC industry is doing its best to maintain its relevance to consumers.

Malaysia – Tapping into the emotions of the human kind, Volvo will brings its auspicious Volvo Ocean Race to Southeast Asia for the first time in its 34-year history.

Singapore - Marketing magazine would like to thank our readers for another successful year. Our office will be closed from 23 December 2008 and reopens on the 5 January 2009.

Hong Kong - Marketing magazine would like to thank our readers for another successful year. Our office will be closed from 23 December 2008 and reopen on the 5 January 2009.

Regional - Wunderman will relocate its regional headquarters from Singapore to Hong Kong in a bid to better serve the China market, its chairman and CEO Daniel Morel told Marketing.

Regional - Cheil Worldwide is hoping an increased demand by affiliate Samsung for the Smart Shop Display retail marketing initiative will help reduce its production costs and better the chances of the product rolling out in more Asian markets next year.

Hong Kong - Branded content specialist Eight Custom Media has expanded into Macau, taking its network coverage across Greater China four offices.

Singapore - While half a dozen agencies await next year's decision on the DBS creative and media review, the bank has already moved to renew local design and ad agency Water's Edge's hold on the POSB account.

Everyone loves a good calendar, but one is enough. A pile of 2009 desktop diaries, executive calendars, small calendars, oddly shaped calendars and mini-calendars have made their way into the Marketing office we need your help.

Malaysia – The electronics manufacturing services (EMS) industry will have it hard next year according to information technology, telecommunications and consumer technology market research and analysis firm International Data Corporation (IDC).

Hong Kong - Kevin Jennings, Cable & Satellite Broadcasting Association of Asia's events & convention director, has joined Microsoft as engagement lead for Microsoft Advertising Asia Pacific.

Singapore - Manchester United Football Club will soft launch its new F&B outlet today at Boat Quay, as it attempts to capitalize on its support in Singapore following last year's closure of St James chief Dennis Foo's venture, Devil's Bar.

Regional - The unveiling of ANZ's new logo early next year will mark a significant step in the bank's expansion plans into Asia - a market it hopes will contribute as much as 20% of the bank's earnings by 2012.

Hong Kong- Samsung Electronics plans to transform the outdoor advertising industry in Hong Kong by providing interactive display solutions to marketers.

Singapore - The Nanyang Technological University has awarded its School of Art, Design and Media (ADM) account to Equus Design Consultants.

Hong Kong - Ogilvy & Mather has dominated the field in Marketing's annual Agency of the Year survey, taking the top spot in the creative, digital, PR and direct marketing categories.

Global – For the superstitious, the number 13 will always be a no-no but Proximity/BBDO Malaysia is proud to wear the number being the only Asian agency among the Big Won’s top 20.

Regional - Ogilvy & Mather will roll out a series off books looking at how to market brands through a recession, launching the series under the topic of optimising budgets in a recession.

Singapore - OCBC Bank, the Singapore Sports Council (SSC) and the Singapore Amateur Cycling Association (SACA) have joined together to train and develop a pool of talented cyclists who will represent Singapore at major tournaments.

Hong Kong - The Nielsen Company has sold its Hong Kong Advertising Monitoring service to local competitor admanGo, with the transaction to be complete by the end of December.

Singapore - Sanjay Chheda has been appointed regional vice president of Microsoft's newly established sales and marketing organization, which represents the consumer voice within the company.

Korea - BBC Worldwide has announced the launch of BBC Knowledge on CJ HelloVision, South Korea's largest digital cable platform.

Singapore - Under-fire insurance giant AIG has launched a new print campaign in Asia reassuring its customers that it will continue to meet their needs amid the global recession.

Hong Kong - SmarTone-Vodafone is aiming to become the city's largest broadband provider and has unveiled a strategy to challenge PCCW and Hutchison's broadband services.

Singapore - HBO Asia will look at developing its use of user generated content following the huge success of its Flight of the Conchords video contest on YouTube.

Singapore - The Singapore Tourism Board (STB) has officially put its global creative, media and digital accounts up for pitch.

Singapore - National Geographic has expanded its retail presence with the opening of its first multi-million dollar experiential store in Asia.

Malaysia – Flying in the face of current economic uncertainty, Panasonic Malaysia is splurging RM10 million in advertising and promotion to introduce its new air-conditioners - the Envio I2 and Envio P2 series.