OMG MY promotes Daler Kendzhaev to MD for investment and specialist solutions

Omnicom Media Group (OMG) Malaysia has promoted Daler Kendzhaev to the role of managing director for investment and specialist solutions. In his new role, Kendzhaev will be responsible for investment and partnerships, as well as specialist solutions, he said in a conversation with A+M.

Kendzhaev was previously head of Annalect Malaysia and will still be involved in leading Annalect and working closely with Shel Vei Yong, senior director, operations at Annalect.

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More specifically, he will be tasked with elevating Annalect’s offerings and driving greater effectiveness in marketing through the agency's expertise in data, technology and analytics.

“The role is about continuing the momentum OMG has already built by enhancing the agency network’s current relationship with partners through a connected and collaborative strategy, with a singular focus on delivering holistic and innovative products,” said Kendzhaev.

Kendzhaev also has short-term plans to launch new investment products and solutions to drive value for clients while also fostering synergy between investment and specialist solutions focused on upcoming changes in the digital ecosystem.

Prior to his new role, Kendzhaev was the business director for PHD Malaysia in 2018.

“Kendzhaev has been a steadfast and high-performance leader who has been with Omnicom Media Group Malaysia in the last five years,” said Eileen Ooi, CEO, OMG Malaysia.

“In his last role, Kendzhaev has grown Annalect by more than two times through advancing our data and tech capabilities and successfully supporting our clients in their transformation journey,” she added.

As OMG bolsters its leadership in Malaysia, OMG Indonesia recently promoted managing partner at PHD Indonesia, Rohan Mahajan, to chief operating officer of media services.

In his new role, Mahajan will oversee a team of 300 across OMD, PHD, Transact and Annalect. He will also ensure OMG Indonesia’s best practices are deployed across agency brands.

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